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I like what and where Lane Bryant has been doing and where they are going. Like, a lot. First the collaboration with Isabel Toldeo, Sophie Theallet, and now with the Lane Bryant 6th and Lane Collection. And Lane Bryant needed this. Needed an injection of fun, edge, sophistication, and fashion- rather than being another plus size retailer. I love this and welcome it, 1000%.
A few blogger buddies and I even talked about how more frequent we find ourselves in the store, online, and in their clothes! With the changes that have happened within the brand, I see why! And I am here for it all! I actually have a working list from what I teased on the TCF Facebook page! So what is this 6th and Lane, and what can we expect from it? Well, this is what they’ve shared:
“Sixth & Lane is dedicated to standard-breaking, runway-inspired clothing for the fearlessly modern woman. We take notice and we are noticed. The world is our runway and we own it. Get on at Sixth & Lane, the intersection of in-the-know and curated, feminine and chic.”
Lane Bryant 6th and Lane Look Book
Loving this. Sexy, sleek, polished. Sophisticated, body conscious, tailored. These are words and feelings that come to mind with this launch of the collection- a perspective that leaves me wanting more, curious about this capsule, and eager to head in store to try it on and test it out! (I think I will do just that).
But here is what I can deduce from the Lane Bryant 6th and Lane Collection:
- This is Lane Bryant’s answer to the new plus size contemporary competition
- Price points will be higher
- Higher quality of fabrics and execution
- Different silhouettes that are bolder, fitted, and sexier
- This new range will NOT BE for everyone and it is kind of on purpose
- This will not take away from the Lane Bryant we know, but it is an elevation
- Think Banana Republic from Gap
Learn more and SHOP 6th and LANE HERE I have heard it goes live this week!
I am excited about this collection and from what I hear, this will be online today and will slowly creep to stores over the next few weeks!!