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The Infamous Lane Bryant Ad

Marie Denee by Marie Denee
15 years ago
- Last edited by: Marie Denee -
Reading Time: 3 mins read
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Lane Bryant Linerie
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Last week, news erupted throughout the internet about the blatant slight on not only Lane Bryantโ€™s ad, but on plus women as a whole. One I take extreme personal offense to. While browsing through various blogs, who have shared the video, compared it to the Victoria Secret Commercial, and expressed rightful indignation, I had yet to process this monstrosity of a PR nightmare for FOX and ABC.

Until Now.

Reflections of the Beauty oft IgnoredLane Bryant Linerie

I find it very funny, that now, in this climate that two national brands old choose to expose their blatant contempt for the plus size woman. In a time where plus size fashion challenges the status quo, with monumental fashion spreads across high fashion magazines, designer labels sashaying curvy models down the runway, Curvy Blogs and when social media is at an all time high, this was a bad move.

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Rather than fuss about the obviously ridiculous move by both NBC and FOX, what has been on my mind or what I find myself thinking about is the RESPONSE from the community. This is what excited me the most!!!!! Reading the various articles, blogs, and news sites about the RUDE slight, had me feeling both enraged and elated that the plus community rallied against societyโ€™s prejudices against the Curvy.Confident.Chic. woman.

The way the Lane Bryant sounded the alarms, took a stand, and had no shame in standing up to the major networks deserves applause for their bravery and backbone.

But after this slight, where does this leave the plus size fashion community? Will this impact the way the world sees? How do we prevent shady attempts of blatant discrimination?

  • We continue to challenge the status quo, if we see something wrong, say something, if there are successes advancing plus size fashion, we celebrate it.
  • Continue to support our plus size fashion designers and boutiques. As fashion progresses, the designers and boutiques that are providing a haven for our curves, we must support in order to foster the ground to move forward
  • While we may not all like a certain designer,ย  blog, or magazine- celebrate the diversity and lift one another up, respecting everyoneโ€™s hustle, as just as diverse fashion is, so are we in the plus size fashion community.
  • Remember that we areย  a community, and there is room for everyone here! When there is a slight to one, (in my eyes) it is a slight against most of us! Speak up and speak out. This is the only way that we can continue to move forward size acceptance.

But back to the Lane Bryant Ad! Lol

After hearing all this news, what is really cool, is that American Idol will air a special uncut version of the ad:

April 27th & 29th * May 4th & 5th * May 11th & 12th *ย  May 19th

Have you had the chance to catch the 25 second ad? One in a three part series, here is the first!

Here is the Second Ad in their series!!!

What are your thoughts? Are you in agreement? Do you think this lays ground for movement?

Tags: Lane Bryantplus size modelsplus size on tv
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Marie Denee

Marie Denee

Marie Denee is a digital marketing strategist, media aficionado, and plus size fashion pioneer. Known as the โ€œwalking wiki of plus-size fashion,โ€ Marie has spent over two decades empowering women to celebrate their curves while reshaping the paradigm of fashion norms. In 2008, she launched The Curvy Fashionista, a leading plus-size digital media platform, in response to systemic issues within plus-size fashion, including poor merchandising, back-of-store placement, and a lack of size-inclusive design expertise. As Editor-in-Chief, Marie and her team curate plus size wardrobe and style options from top fashion brands, deliver inclusive news content, and host community-centered events virtually and in person.

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