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GabiFresh x SwimSuits for All Campaign
GabiFresh x SwimSuits for All Campaign

Fashion and Industry news

Why the GabiFresh x SwimSuits for All Campaign is a Big Deal

Have you seen the latest collaboration with GabiFresh x Swimsuits for All? Not only are the pictures so much fun, but the way GabiFresh chose to feature the models with varying sizes, shapes, and race knocks this campaign out of the park, giving other plus size brands something to take note of.

Over the past few years, as mainstream fashion catches onto what has been happening in plus size fashion industry, there have been a few frustrating trends: models of one note, size, shape and/or race have been more and more prominent in ads, campaigns, and on social media. So, when someone does something to break the mold, like Liris Crosse and The Model Diversity Project, we take note… Just like what GabiFresh has done with part 2 of her Swimsuits for All collaboration that dropped! And how perfect is the timing as we have been showing off various plus size swimwear options?

In part one of her campaign, Gabifresh also announced an open model casting, as she was looking for diversity to be embraced and celebrated… and listen. With these images and part 2 of her campaign…

 GabiFresh x SwimSuits for All Campaign Part 2

GabiFresh

Did.

Just.

That.

“My new Swimsuits For All collection is here!!! I’m so proud of this campaign because it includes the 9 beautiful women from my open casting call, ranging from size 10-26. It was such an amazing experience to meet and work with all of them, and we had a blast shooting at the Santa Monica Pier ?”

For the brands who swear it is hard to find fuller shaped models of varying races, TAKE NOTE, as GabiFresh killed it with 9 plus size women who came out and showed up for this shoot!

Alongside Gabifresh, these 9 women show up boldly and confidently, allowing a multitude plus size women to see themselves in a campaign. Fuller bellies, thick thighs, full busts, natural hair, no hair, and cellulite poppin!

You can shop the full collection, today at SwimsuitsforAll.com!

Available up through sizes 24, full of fun monokinis, bikinis, coverups, and fun plus size swimwear options, this campaign is one that I will surely remember and will always call out for how to represent us.

What do you think of think of the campaign? Do you see looks and women who LOOK like you?

Let’s talk about it!

For the brands who think that adding diversity, showing models over a size 14 will not move product, GabiFresh and Swimsuits for All is here to show and prove you wrong.

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I am the Editor in Chic of The Curvy Fashionista. Often goofy. Forever emo. Always a Virgo. You can find me somewhere grooving to 90s R&B.

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