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Just in time for Valentine’s Day, when lingerie wish lists, self-love shopping carts, and romantic fantasies are top of mind, we got a pitch that both excited and genuinely delighted us.
Fredericks of Hollywood, the iconic lingerie brand synonymous with sultry style and sex appeal, is once again carrying plus sizes across its site. And honestly? We had to do a double take.
For many plus size fashion lovers, Fredericks of Hollywood is a name steeped in nostalgia, fantasy, and a touch of rebellion. It is the brand that helped make lingerie glamorous, daring, and unapologetically sexy long before the mainstream caught up.
Fredericks of Hollywood with plus size options? Extended sizing integrated throughout their collections? Catching a mid-size or curve model in the product carousels?
Yes, yes, and yes.
This return feels like more than a product update.
It feels like a cultural full-circle moment.
A Brand That Was Once Bold, Then Went Quiet on Inclusivity
Fredericks of Hollywood has a legendary place in lingerie history. Founded in the late 1940s, the brand helped define modern lingerie, pioneering innovations like padded and push-up bras and shaping how women expressed sensuality through fashion.
But like many legacy brands, its relationship with plus size customers has been complicated.
Yes, Fredericks Did Carry Plus Sizes Before
If you shopped Fredericks catalogs or stores in the early 2000s and 2010s, you might remember seeing extended sizing, sometimes up to 3X or fuller cup sizes. In August 2012, Fredericks made headlines when they launched a revamped plus size department, extended sizes up to 3X and 42F, and featured plus size models Katya Zharkova and Amanda Tice prominently in their marketing with the hashtag #AllAboutCurves.
It felt significant.
And yet, the availability wasn’t stable. The plus size category would expand, shrink, disappear, and reappear, mirroring a broader industry pattern of treating extended sizing as a trend rather than a permanent commitment.
Then came the brand’s restructuring, bankruptcy, and eventual pivot to online-only operations after its stores closed in 2015, a turning point that reshaped the label entirely.
Why This Plus Size Return Feels Different
Fast forward to 2026, and suddenly Fredericks of Hollywood is quietly offering extended sizing across categories again; not just lingerie, but clothing, bodysuits, corsets, babydolls, and fashion pieces. This time, extended sizing is integrated throughout the site rather than siloed in a separate section.
Here is what we are seeing:
Size Range: Extended sizing available in XXL, XXXL, 1X, 2X, and 3X across multiple categories.
Now, to be clear: this range is still limited and does not fully serve the breadth of the plus size market, but it is a notable step forward.
Product Categories: Babydolls, corsets, bodystockings, dresses, skirts, bras, and full-figure styles with cup sizes up to 42F.
Collections: Signature collections like Angelica, Scarlett, Pia, and Melrose include extended sizing options.
Site Integration: Size filters built directly into navigation, making it easier to shop by size without hunting through separate pages.
Visual Representation: Plus size images appear intermittently in product carousels alongside straight-size models.
And that last point? It is not optional; it is essential. Representation in product photography is not a nice touch; it is a baseline requirement. Plus size shoppers deserve to see how these pieces look and fit on bodies like theirs, not guess, not imagine, and not rely on reviews to fill the gap. If Fredericks of Hollywood is serious about inclusivity, they must invest in plus size models, diverse body types, and consistent representation across their site. Anything less, is performative.
Access, Not Just Inclusion
Keeping it 100: inclusion is not just about listing XXL on a product page.
It is about:
- Consistent size ranges across collections
- Equal pricing (no plus size upcharges)
- Representation in imagery and campaigns
- Stock levels that do not sell out instantly
- Style parity (not just basic black)
For a brand like Fredericks, whose DNA is fantasy, sex appeal, and empowerment, offering plus sizes is not just a business move. It is a statement about who deserves access to desire, fantasy, and fashion fantasy.
Why This Matters for Plus Size Shoppers
For many plus size people, plus size lingerie shopping has historically been clinical, utilitarian, or hidden in the back of the store. Fredericks of Hollywood was always the opposite: provocative, playful, and aspirational.
The lingerie industry has long been one of the most size-exclusive corners of fashion, reinforcing the idea that sensuality and desire are reserved for smaller bodies.
So, seeing extended sizes return to Fredericks feels symbolic. It is a reminder that plus size bodies have always been part of the fantasy, even when brands forgot to serve us.
Fredericks built its legacy on making glamorous, provocative lingerie accessible to everyday women. Seeing that philosophy extend more comprehensively to plus size offerings is exactly what that legacy should look like in 2026.
The Business Case Is Clear
Size inclusivity today is no longer a “nice-to-have.” It is the standard.
The global plus size fashion market is worth over $300 billion and growing. Plus size consumers also demonstrate strong purchasing power. When ModCloth expanded its plus size offerings in 2011, plus size orders had a 25 percent higher order value and customers purchased 17 percent more items per order than straight-size shoppers.
Brands like Savage X Fenty, Adore Me, and ThirdLove built their businesses by centering inclusivity from day one. Victoria’s Secret, once Fredericks’ biggest competitor, lost significant market share in part because it was slow to evolve on sizing and representation.
The brands thriving in 2026 understand that size inclusivity is not a marketing campaign, it is a baseline expectation.
The Quiet Rollout: Why This Matters
Surprisingly, this expansion has not dominated fashion headlines. Unlike splashy inclusivity announcements from newer brands, Fredericks’ extended sizing feels more like a quiet rollout than a PR campaign.
That is both an opportunity and a challenge.
When legacy brands expand sizes without fanfare, plus size consumers often discover it through community whispers rather than marketing megaphones. And honestly? That deserves to change.
We would love to see Fredericks lean into this moment, feature plus size models prominently in campaigns, communicate their vision for serving plus size customers, and make it clear that extended sizing is central to their brand moving forward.
What We’d Love to See Next
Fredericks’ current plus size offerings are genuinely exciting. Here is what would make them even stronger:
1. Clear Size Range Communication
Make full size ranges obvious on product pages so customers do not have to rely on filters.
2. Consistent Availability Across New Launches
Launch new collections with extended sizing from day one, not as an afterthought.
3. Amplified Representation
Feature plus size models prominently in campaigns, newsletters, and social media, not just in scattered product images.
4. Transparent Communication
Share what drove this expansion and your long-term commitment to plus size customers.
5. Ongoing Attention to Fit
Design for plus size bodies, not just scale up straight-size patterns.
6. A Fuller Plus Size Range
True plus size inclusion means designing beyond XXL. Extended sizing should start at 1X and scale through at least 3X or 4X with dedicated plus fit patterns.
Our Take: Cautious Optimism
We are genuinely excited to see Fredericks of Hollywood stepping back into inclusive sizing. The nostalgia alone makes this feel like a pop culture moment. For those of us who remember flipping through Fredericks catalogs as teenagers and finding nothing in our size, seeing options throughout their babydoll and corset collections hits differently.
But we are also watching closely. Inclusivity is not a seasonal experiment; it is a long-term relationship. Plus size shoppers have long memories.
If Fredericks continues to expand sizing, feature plus size models, invest in fit, and keep plus size fashion front-and-center, this could mark a meaningful comeback story in lingerie history.
Right now, we are celebrating the progress while calling for more. The integration across the site is promising, and the initial representation signals movement in the right direction.
Fredericks of Hollywood, we see you. And we are paying attention.
Shop Fredericks of Hollywood Plus Sizes at Fredericks.com
Fredericks of Hollywood returning to plus sizes is not just about bras and bodysuits. It is about reclaiming fantasy, visibility, and access. It is about legacy brands evolving with the bodies that have always loved them.
And honestly? Nostalgia hits different when it finally fits.
Have you shopped Fredericks of Hollywood’s extended sizing? Share your experience in the comments, we would love to hear from you.
