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FFFWeek Update: Great News From Fruit of the Loom

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Hey Girl, hey! Have you been following or hearing the latest about the returning Full Figure Fashion Week? Well, YES, they are back and there’s more exciting news from the offices of Full Figured Fashion Week! Fruit of the Loom will now be the premiere sponsor for this year’s Full Figured Fashion Week, held June 14 – 20th in NYC. Known for it’s week-long series of events comprised of fashion shows, networking events, business development workshops, concerts and more – all catering to the curvy community. The mission of Full Figured Fashion Week, now in its seventh year, is to empower curvy women through fashion, and it has matured into an international event drawing attention from across the globe.

Fruit of the Loom is also excited to re-launch their Fit for Me line, created specifically for the full figured woman. Ranging from dress size 16-32. The updated collection promises a variety of prints and colors in various silhouettes to ensure that Fruit of the Loom continues to provide true comfort and fit for every woman. According to Melissa Burgess-Taylor, Senior Vice President of Brand Management at Fruit of the Loom ,

“At Fruit of the Loom, we’ve learned that finding the right basics for a curvy consumer can be a difficult, often emotional, experience, We’ve worked hard to create beautiful products that are made for curves, and will make every woman feel special.”

Some of those special touches include: Increased seat coverage, Improved fabric treatment for a softer feel and plush backs to the waist elastic.  This is starting to sound like heaven.


And there’s more news, if you stand it!  Celebrity stylist, fashion and beauty expert, Denise Caldwell has joined Fruit of the Loom and Fit for Me to share her expert advice on how every woman can look and feel great in their clothes – starting with a good foundation.  You know how I feel about a great foundation? Right?! Denise says, 

 “The key to a great outfit is what’s underneath. Whether wearing dresses, jumpsuits or denim, I love that this collection shows that curvy girls don’t have to compromise on both style and function in the undies department.”

I know I’m not the only one excited to hear about this awesome partnership,  according to Gwen DeVoe, Founder of Full Figured Fashion Week, she shares:

“Fruit of the Loom and Denise Caldwell both have such a great understanding of women of all shapes and sizes – we can’t wait to see how they help us take the event to the next level!”

The next level indeed! It is just as important what is UNDERNEATH your clothes as what fashions them and this should be interesting!

Have you made plans for FFFWeek 2015?  Get the news for FFFWeek,  here! Want more Fit For Me? Shop here!


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Written by Team TCF

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