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Eloquii #ModelThat Campaign

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Tackling Unconscious Plus Size Bias in the Workplace with the ELOQUII #MODELTHAT Campaign

Plus Size retailer, Eloquii Tackles Unconscious Plus Size Bias in the Workplace with the ELOQUII #MODELTHAT Campaign for their 1st national ad campaign.

Eloquii has been on a roll with their campaigns, collaborations, and style options made for the plus size woman. Today, Eloquii takes their game up a notch with their first-ever national advertising campaign, tackling the bias that plus size women face in the workplace, with the Eloquii #MODELTHAT Campaign. Get this! The campaign raises awareness around and to reveal the unconscious bias that folks have for plus size women.

As a go to for plus size workwear, Eloquii takes on the bias that we plus size women face. The #MODELTHAT Campaign sheds light on the preconceived notions around the profile of a woman behind a certain career and of a certain size. 

This intriguing Eloquii campaign features a variety of plus size women- every day, plus size & curvy bosses! The featured women include: former chef and ultra-marathon runner, a state-elected representative, Emmy award-winning TV producer, chief engineer, costume designer, army vet and registered nurse, along with a law enforcement professional.

Let Us Show You the Eloquii #MODELTHAT Campaign!

Akilah- the Eloquii #MODELTHAT Campaign

Meet Akilah

Akilah is a selfless wife, mom of 4, and registered nurse who is currently continuing her education to hold a Doctorate in nursing. Akilah is also a Vet, having served in the US Army training her unit members to be medics and to drive all Army vehicles before they were deployed to Iraq.

 

Alison- the Eloquii #MODELTHAT Campaign

Meet Alison

Alison is a Law Enforcement officer who lives in Washington DC. She pursued a career in law enforcement after 9/11, as she felt moved to dedicate her life to helping others and protecting our country. In her free time, she loves thrift shopping, Crossfit, Soul Cycle, and spending time with her sister and cousins.

Alma- the Eloquii #MODELTHAT Campaign

Meet Alma

Alma is the youngest elected State Representative in Arizona. Based in Tucson, Alma is 26 years old and also holds a Masters in Public Health. When she’s not busy helping others through her policy work, she spends time with her family and 5 dogs.

Kristen- the Eloquii #MODELTHAT Campaign

Meet Kristen

Kristen is based in LA but works throughout California and Las Vegas running hair & makeup departments (including Special Effects prosthetics) and designing costumes for TV and film sets. Being in California, she loves to spend time hiking and she is a certified scuba diver.

Latoya- the Eloquii #MODELTHAT Campaign

Meet Latoya

Latoya used to be a Chef in several NYC kitchens, food production sets, and catering organizations, but after health concerns compelled her to start running, she became an Ultra Marathoner. Now, continuing to run marathons and writing as the Food & Fitness Blogger of Running Fat Chef, she travels throughout the US to speak to teens and adults about her experiences.

 

Palencia- the Eloquii #MODELTHAT Campaign

Meet Palencia

Palencia, P.E. is a “STEM girl” who is the Deputy Director and Chief Engineer of the City of Detroit Water and Sewerage Department. In her role, she is overseeing a $500 million 5-year capital improvement program to help rebuild Detroit—in her own words, rebuilding Detroit is “the greatest comeback story that’s never been told.

 

Sarah- the Eloquii #MODELTHAT Campaign

Meet Sarah

Sarah has her hands full with 2 young, active boys. She was recently nominated for her fifth Emmy, after winning four Emmys for her work as a television producer. Sarah also won two Genesis Awards on behalf of The Humane Society for her work with animals. In her free time she coaches her sons’ baseball team and enjoys exploring New York City.

How amazing are these women? Powerhouses in their own right? Bold. Confident. Stylish. Polished. Professional!

Event better? This female-led campaign features a series of photographs taken by Dana Scruggs and a video spot directed by Justyna Grzybowska with styling by Mecca Williams. Not only is the campaign female-led, this campaign gives these professional plus size a voice to speak to the impact they make in their corner of the world.

Talk about Girl Power!

You can learn more about the campaign and shop the collection, at Eloquii.com

You will be able to catch this campaign everywhere, with a widespread national advertising campaign! The #MODELTHAT campaign will sit on digital, social media, television and print! Not only that, but this campaign includes a widespread location-based takeover across billboards, buses, subways, taxis and ELOQUII’s retail stores!  

So, let’s talk about it…

What preconceived notions and biases have you experienced? Can we talk about it?

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3 Comments

3 Comments

  1. Sharon

    May 6, 2019 at 10:17 pm

    Very much needed topic! When feeling of discrimination because of your size and to seemingly think you are “lazy” is a touchy subject. It’s hard to prove unless taped or witnesses have the same perception and want to speak up. For me, I am the only oversized person in my office. Declined promotion, not given same opportunities. It really stinks!!

    • Marie Denee

      May 7, 2019 at 7:10 am

      It is soooo frustrating and sad! I am so sorry love!

  2. Bill Fabrey

    May 8, 2019 at 1:41 am

    This is genuine activism on the part of a plus-size fashion brand—that’s wonderful!

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