Addition Elle Is Bringing Curvy Back To 2017 New York Fashion Week!

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Addition Elle has been killing the curvy game, recently partnering up with Jordyn Woods for her athleisure line and opening its doors for more fierce plus size babes in its model search with Ashley Graham as the face of the call!

Well once again, Addition Elle is taking its talents to New York by bringing body diversity to the runways of 2017 New York Fashion Week! The plus size Montreal-based brand of 30 years will be ripping the runways of NYFW for its 3rd year to showcase their new Fall/Winter collection. And yes, Jordyn and Ashley will be making appearances!!

Addition Elle will be partnering up with IMG to shatter the standard industry and add some curves to the overall shape by debuting collections such as Love and Legend in collaboration with Jordyn Woods, and a Michel Studio Collection. Ashley Graham’s namesake line and her essential line will also be highlights of the show!

And after the show it’s the afterparty! Addition Elle will then debut its first-ever New York City pop-up shop, featuring the NYFW catwalk looks and their private label brands! Fashion, fashion and more fashion, oh my! Plus, there’s a treat for the buxom babes! There’ll be bra fittings onsite! Curvy girls can look forward to style tips, special events, and other surprises!


Look out for the complete schedule, which is to be released soon. The shop will be open from Monday, September 11th – Sunday, September 17th from 11:00 am- 6:00 pm and located at 134 5th Avenue.

“We are so excited to be a part of the IMG Fashion Week schedule and to share the fashion forward collections that demonstrate there are no limits with regard to size,” said Roslyn Griner, Vice President of Visual Planning and Marketing at Addition Elle. “We want to share our brand with our fans in the US with the launch of our Pop-Up shop and new US web-site.”


New US website, you say?! That’s right, Addition Elle was initially launched for our Canadian curvies, but now America gets a piece! This year’s show will be the launching pad for the brand’s US site. That means faster deliveries and more American-based events! YAAAASSS!

Addition Elle will hit the NYFW runway to unveil its collection at Skylight at Clarkson Square on Monday, September 11, 2017 at 1:00 PM.

Get a sneak peak of Addition Elle’s Fall/Winter Collections at

Ladies! Who is going to be hitting New York for the biggest fashion week of this fall and winter? How excited are you to see the debut of the newest Addition Elle fall/winter collection?!

What pieces are you most looking forward to seeing from Addition Elle?

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Written by Tonja Renée Stidhum

Tonja Renée Stidhum is a writer/director made of sugar and spice and everything rice. She has the uncanny ability to make a Disney reference and a double entendre in the same sentence.

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  1. I have a request, can anyone please make clothing without that horrible spandex product. The allergic reaction to this pvc based product is causing many of us to find it impossible to find clothing .
    This has become very stressful and has cut my social life to almost a standstill. I have had to leave many outings because of the unbearable itching caused by any piece of clothing containing any% of spandex or its counterparts. It has become quite a serious matter.

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