Let’s be real for a moment.
Plus size fashion did not become visible because brands suddenly decided to care. It became visible because plus size influencers like Kenajoo, showed up, showed out, and built audiences that could not be ignored.
Before extended sizing was a strategy, plus size creators were already styling themselves with limited options, reviewing brands honestly, and creating spaces where confidence was not tied to a number on a tag. They were doing the work in real time, often without credit, budgets, or backup.
And the impact is undeniable.
According to a study by Influencer Marketing Hub, nearly 49% of consumers rely on influencer recommendations when making purchasing decisions, especially in fashion and beauty, where trust and relatability matter most.
Now pair that with this: the U.S. plus size apparel market alone is valued at over $24 billion, yet plus size consumers are still underserved, underrepresented, and too often treated like an afterthought.
That gap? Plus size influencers fill it every single day.
Put simply, plus size influencers are not niche. They are a driving force behind discovery, confidence, and conversion.
That is why The Curvy Fashionista created the Plus Influencer Spotlight Series.
This ongoing editorial feature highlights plus size influencers and content creators who are not just posting outfits, but shaping culture, building community, and pushing the conversation forward around visibility, confidence, and representation.
Because representation is not a trend.
And because you cannot be what you cannot see.
Editorial note: Plus size influencers sit at the intersection of trust, community, and purchasing power. For brands, this is where authentic influence lives.
And with that, meet our next Plus Influencer Spotlight.
Plus Influencer Spotlight: Kenajooo Is Proof That Confidence Is a Choice You Make Daily
Some creators plan their influencer origin story down to the last grid post. Kenajooo did not. And honestly? That’s part of the magic.
Based in Baltimore, MD, Kenajooo’s journey into content creation began the way so many real ones do, by accident, in the middle of chaos, during the 2020 lockdown. What started as learning TikTok dances with her niece Milan “just for fun” quickly turned into something much bigger.
“Before I knew it, people were tuning in,” she shares. “But things really took off after I shared a video about being stood up on a date. The story was relatable, but everyone was obsessed with my outfit.”
That moment was a lightbulb. Not because of virality, but because of what it revealed.
“It showed me the power of showing up as yourself, confident, stylish, and real.”
From there, Kenajooo’s platform evolved into what it is today: a space where plus size women feel seen, affirmed, and encouraged to take up space unapologetically.
When the Internet Meets Real Life
Impact isn’t always measured in likes or views. Sometimes it looks like being stopped on the street.
“I realized my content was making an impact when women began stopping me in public or messaging me just to say how much they connected with my videos,” she says. “The love I receive both online and in person is so genuine.”
Those moments ground her. They remind her that beyond the aesthetics and content schedules, there are real women on the other side of the screen.
“I’m creating something that makes people feel seen.”
And that feeling? That’s the thread running through everything she does.
“The Girls” Are the Motivation
Ask Kenajooo what keeps her showing up, and the answer is immediate.
“The girls are my motivation… always.”
Every outfit she shares, every recommendation she makes, every styling tip she drops is created with community in mind.
“When I see women wearing the pieces I’ve shared or sending me photos feeling confident and radiant, I’m genuinely stunned every time,” she says. “It’s such a beautiful reminder that this is bigger than fashion.”
For Kenajooo, style is a conduit. It’s about confidence, connection, and collective joy.
Minimalist, Trendy, Feminine and Rooted in Legacy
If she had to describe her personal style in just a few words?
“Minimalistic, trendy, feminine.”
But dig a little deeper, and you’ll find layers of influence that go far beyond trends. Her aunties played a major role in shaping how she sees style and self-presentation.
“They showed me what timeless confidence looks like. They always carried themselves with elegance and flair.”
And then there’s Monique, whose presence left a lasting imprint.
“She made being a confident, plus size woman look like a celebration. That mix of humor, confidence, and sophistication has stayed with me ever since.”
Challenging the Rules by Existing Fully
Kenajooo doesn’t believe plus size fashion needs to be revolutionary to be radical. Sometimes, simply showing up fully is enough.
“I use my platform to show that plus size women can be stylish and confident too,” she explains. “I love putting looks together that challenge the idea that we have to hide our bodies or dress a certain way.”
For her, visibility is the work.
“Confidence doesn’t start when you reach a certain size. It starts when you decide to love yourself now.”
Every outfit, every post, every caption is intentional.
“Fashion should feel fun and freeing, not limited by a number on a tag.”
What Brands Still Get Wrong
Kenajooo doesn’t sugarcoat her frustration with the fashion industry.
“I wish more brands understood that plus size women are WOMEN. Period.”
She points out what so many consumers feel but rarely hear acknowledged.
“We want to feel beautiful, stylish, and all of the above just like anyone else. Sometimes it feels like we’re treated like an afterthought.”
And brands notice when they’re only doing the bare minimum.
“Plus size fashion isn’t just about adding bigger sizes. It’s about intention, inclusion, and representation.”
Style Hacks, Pet Peeves, and the Power of Accessories
When it comes to practical style advice, Kenajooo keeps it real.
Her must-know hack?
“Learn how to work those scissors! Any piece can be tailored, cropped, or styled to fit you.”
Her go-to confidence booster?
“A good pair of personality glasses or a cute gold or silver bangle. Accessories turn something simple into something you.”
And her biggest style pet peeve?
“When people get too consumed by trends and forget their personal essence. Style should tell your story, not copy someone else’s.”
The Jeans That Brought Her Back
Right now, there’s one brand that makes her feel truly unstoppable.
Universal Standard, specifically their jeans.
“I recently rediscovered my confidence in wearing jeans, and I’m obsessed,” she says. “They’ve truly mastered the art of the fit. I feel supported, stylish, and unstoppable every time.”
Redefining Influence
For Kenajooo, influence isn’t about leading people or chasing numbers.
“It’s about community, connection, and reflection,” she explains. “Almost like a Jordan Peele Us moment. A mirror between me and the women who see themselves in my content.”
That mutual inspiration is what makes it real.
What’s Next
Right now, Kenajooo is focused on finishing her bachelor’s degree, a goal she’s proud to return to after hitting pause.
Beyond that, she’s quietly building something special: a jewelry brand close to her heart, with hopes to launch in late 2026 or early 2027.
“It’s still in the early stages, but it’s something I’ve dreamed about for a long time.”
The Message She Leaves Behind
If there’s one thing Kenajooo hopes you feel after scrolling her page, it’s this:
“If she can walk, I can fly.”
She wants women to see her journey and feel empowered to begin their own.
“To move with confidence, take up space, and believe that their story matters.”
And honestly? That message lands.
Want to Be Featured on The Curvy Fashionista?
The Plus Influencer Spotlight Series exists to amplify stories like Kenajooo’s; creators who are building community, shifting narratives, and showing up boldly in spaces where plus size voices deserve to be centered.
If you are a plus size influencer or content creator using your platform to inspire, educate, entertain, or challenge the status quo, we want to hear your story.
Apply to be featured in our Plus Influencer Spotlight Series:
But that’s not the only spotlight we offer.
If you are a plus size professional, entrepreneur, or business owner making moves in your industry, whether in fashion, beauty, media, tech, wellness, or beyond, our Curvy Boss Spotlight Series was created to highlight leaders building on their own terms.
Apply for the Curvy Boss Spotlight here:
And if you are a plus size model looking to share your journey, expand your visibility, and inspire others through representation, our Plus Model Spotlight Series celebrates models at every stage and experience level.
Apply for the Plus Model Spotlight here:
Because every story deserves space.
Because visibility changes what’s possible.
And because you cannot be what you cannot see.
