Law Roach and Alexis Bittar Meet Again
The Bittarverse welcomes back an icon. Famed image architect and stylist to the stars, Law Roach, re-enters Alexis Bittar’s viral, satirical universe in a series of brilliantly sharp and comedic installments, featuring Margeaux and Hazel. Roach, best known for shaping the sartorial narratives of Hollywood’s elite—including Zendaya, Celine Dion, and Anya Taylor-Joy—steps into the high-drama, high-fashion world of the Bittarverse, where power, excess, and absurdity collide in spectacular fashion.
As Margeaux, the legendary Upper East Side eccentric played by Patricia Black, attempts to orchestrate yet another extravagant event, Law Roach is thrust into a surreal whirlwind of party planning, pet negotiations, and runway-worthy demands. The filming continued at the Collina Strada show during New York Fashion Week, where Margeaux and Law sat front row and met with the designer backstage.
“I’ve always admired Law’s ability to redefine style and storytelling through clothing,” says Bittar. “His eye is unmatched, and his presence in the Bittarverse is nothing short of iconic. He elevates fashion to an art form—and now, to comedy. It’s a perfect fit.”
Roach states, “Margeaux and I are the ultimate frenemies. A love-hate relationship that truly thrives in the Bittarverse”.
Roach’s cameo appearance is yet another cultural-zeitgeist moment for the brand, having already featured narratives with Kehinde Wiley, Jordan Roth, Amy Sedaris, Susan Sarandon, Julia Garner, Mel Ottenberg, and more.
The Law Roach x Bittarverse collaboration dropped on Alexis Bittar’s social channels: @alexisbittar on March 15th. Prepare for a masterclass in fashion, satire, and the absurdity of the cultural elite.
The Bittarverse: Explained
The Bittarverse is a Webby Award-winning digital series and global content platform created by visionary jewelry designer Alexis Bittar. Presented as a mockumentary-style series tailored for social media, it fearlessly tackles topics like ageism, consumerism, diversity, and fashion exclusivity with sharp humor and bold commentary.
Blending iconic characters and wry storytelling with a dose of fabulous fashion, The Bittarverse captivates its devoted audience while redefining direct-to-consumer engagement. This boundary-pushing series, which includes cameos by Susan Sarandon, Julia Garner, Amy Sedaris, and more, showcases Bittar’s signature wit and style, solidifying its place as a cultural phenomenon.
Roach’s reentrance into the Bittarverse is a seamless collision of style and social satire, reinforcing Alexis Bittar’s commitment to using humor as a lens for examining privilege, excess, and cultural cachet. Roach joins an illustrious roster of past guest stars, each of whom has brought their unique essence to the Bittarverse’s irreverent world. Prepare for a spectacle. Prepare for the absurd. And above all, prepare to walk.
Get to Know Alexis Bittar
Self-taught jewelry designer Alexis Bittar grew his business from Brooklyn’s streets to a global brand, earning accolades and a devoted following all over the world. His bold designs have been worn by icons like Beyoncé, Michelle Obama, and Lady Gaga and have been featured in such top publications as Vogue and Interview.
After selling his brand in 2015 to focus on family and philanthropy, Bittar reclaimed it by buying it back and relaunching with collections in 2022, adding handbags, a direct to consumer business and a retail rollout from New York to San Francisco. Committed to inclusivity and individuality, his award-winning Bittarverse campaign features cameos from stars like Susan Sarandon and Julia Garner.
Bittar’s accolades include the CFDA Accessory Designer of the Year (2010) and ACE Brand of the Year awards (2014, 2024). He has collaborated with Burberry, Michael Kors, and Mugler, cementing his status as a fearless innovator in fashion.
Are you keeping up with the Bittarverse? Let us know in the comments!
