When you think of timeless, confident style, Queen Latifah is an undeniable plus size icon. Known for her vibrant and empowering presence, she has spent decades shattering stereotypes and excitingly inspiring red carpet style for the plus size community.
This week, Good American tapped into her legacy by announcing Queen Latifah as the newest face of its ICONS Collection. The campaign not only highlights her enduring style influence but also celebrates her as a beacon of empowerment for women everywhere.
Latifah has long been an inspirational figure, particularly when it comes to breaking down barriers in fashion. From her early days as a pioneering hip-hop artist to her Oscar-nominated performances, she has never shied away from making bold fashion choices.
Queen Latifah’s red-carpet appearances have been marked by glamorous gowns that embrace her curves, tailored suits that exude power, and an undeniable elegance that shows women everywhere that style has no size limit.
Why Queen Latifah is Perfect for the ICONS Collection
Good American’s ICONS Collection, a series spotlighting trailblazers with a timeless sense of style and integrity, has found the perfect match in Queen Latifah. Known for its commitment to size inclusivity and diverse representation, the brand couldn’t have chosen a more fitting personality to celebrate.
Latifah’s legacy aligns seamlessly with the brand’s mission to break the mold in fashion, making her collaboration with the brand feel not only relevant but revolutionary.
In a statement shared on WWD, Good American shares, “Queen Latifah, our second American Icon, is a trailblazer who has redefined the entertainment industry, breaking boundaries in music, film and television with multiple Grammy Awards, an Academy Award nomination, and a star on the Hollywood Walk of Fame, her legacy of empowerment, strength and iconic influence is an inspiration for all, to embrace their individuality and confidence.”
And Latifah is the second face of the Icons Collection, following Cindy Crawford. This collaboration represents more than just a fashionable partnership—it’s a merging of like-minded missions dedicated to dismantling beauty standards and promoting self-love.
The Good American ICONS Collection: Our Faves from the Collection
As part of the ICONS Collection, Queen Latifah models pieces that echo her vibrant personality and sleek, sophisticated and effortlessly cool style. The collection itself reflects a modern, chic aesthetic that complements Latifah’s red-carpet style yet is practical for everyday wear.
"The Oversized Denim Jumpsuit does it all and more – with a statement making silhouette that goes beyond expectations. With its spacious oversized fit, it effortlessly highlights your hourglass silhouette by cinching in at the waistline. It features a classic collared neckline, convenient front button closures and chest pockets, ensuring both comfort and practicality for your everyday essentials."
Up to a 4/5X
"Dress it up, dress it down. The Faux Leather Sculpted Blazer is the staple item you need to have in your closet. It's cut for a slim and sculpted fit, and crafted from our finest mid-weight faux leather."
Up to a 5X
"Redefine modern elegance with the Velvet Sculpted Blazer. This blazer is designed with a slim silhouette that effortlessly defines your curves, with a nipped-in waistline that provides a next-level sculpted look. Crafted from our ultra-smooth velvet with a touch of stretch for added comfort, it offers a lustrous and luxurious look."
Up to a 4X
"Simple silhouettes are all you need this fall. Timeless in design, the Faux Leather Trench Coat features a double breasted front with all the classic details you'd expect. Wear this while out running errands or going to dinner with friends."
Up to a 4/5X
"The curve-hugging, shape-enhancing, confidence boosting essential for every wardrobe. The Scuba Crewneck Bodysuit is made from a compact double knit stretch fabric that holds you in and smooths you out. Wear this with your favorite pair of jeans for the ultimate go-to outfit."
Up to a 5X
"The ultimate sculpting jeans, featuring iconic straight legs. Good Legs are the body-hugging, booty shaping jeans of your dreams. Our new SoftTech Cotton is formulated from our softest cotton yet, that feels like you're draped in a second skin."
Up to a size 30
"The Good Denim Trousers are a modern classic. Sitting super high on the waist, they feature side and back pockets, wide relaxed legs and timeless front pleats. Crafted from raw denim with a touch of stretch, they offer an authentic look and feel in deep indigo."
Up to a size 24
"Meet our iconic ‘90s inspired relaxed jeans with wide leg openings and an effortless 1" drop crotch. Good ‘90s Jeans are designed to fit loose through hips and thighs, with a floor-length slouchy look. Crafted from our signature rigid denim, Good ‘90s Relaxed Jeans provide freedom of movement and flattering fit with a laid-back aesthetic. For a relaxed fit we recommend you shop true to size,"
Up to a size 30
"Our #1 best-selling mid-rise, skinny leg pant, now with an added flare at the bottom for an instantly elongating full length fit. The Good Legs Flare Faux Leather Pants are our vintage-inspired style in our fan-favorite Better Than Leather fabric."
Up to a size 30.
WWD shares that the collection draws inspiration from Latifah’s iconic wardrobe, and each piece embodies elements of her power, grace, and ease. You can expect to see an array of stylish jeans, structured blazers, and figure-flattering dresses that bring both style and comfort to the forefront. The faux fur coats are on waitlist, so if those stood out to you the most, you definitely have to get on that list!
A Plus Size Style Icon and Advocate
Beyond her style, Latifah has consistently used her platform to uplift others. In interviews and public appearances, she’s shared her own journey in embracing her size and encouraged others to do the same. She has become a source of inspiration not just for her fashion, but for her advocacy and candid conversations about self-worth and body image.
In a world that often overlooks plus size voices, bodies, and style, Latifah’s presence in fashion—particularly in campaigns like Good American’s—is beyond refreshing. Seeing her receive her flowers in a campaign as dynamic as this one, feels just due.
Queen Latifah joining this campaign feels like a full-circle moment. As someone who has consistently represented confidence and class, she’s more than an icon—she’s undeniably a trailblazer. This collaboration is an inspiring reminder of how brands and icons alike can work together to redefine beauty standards and celebrate the much-needed diversity in fashion.
You can shop the Icons Collection Featuring Queen Latifah at GoodAmerican.com
Good American’s choice to spotlight Queen Latifah is one that is both admirable and exciting. With this campaign, honoring those who truly embody the essence of their mission, she is undoubtedly the perfect fit.
