Let’s be real: fashion has had an inclusivity problem for far too long. While 67% of U.S. women over 25 are plus size, most fashion brands still act like we’re invisible, or worse, like we’re optional. And in today’s Ozempic-fueled, body-shrinking media moment, it’s clear the industry is still stuck in a one-size-fits-small mindset.
But not anymore.
Say hello to Viva Voce, the bold new fashion platform rewriting the rules and making space for the rest of us. Officially launching today, Viva Voce (Latin for “with the living voice”) is more than just a brand, it’s a movement rooted in representation, self-expression, and a community platform.
Founded by Kate Zigrang, Viva Voce is on a mission to center those who’ve been excluded from traditional fashion. Think of it as a digital-first fashion destination where values-driven brands, ethical production, and true size inclusivity are the default, not the exception. We’re talking sizes XS to 6X, thoughtfully curated and created for a range of bodies, identities, and aesthetics.
Why Viva Voce Hits Different
This isn’t about token plus size drops or quietly pulling back on extended sizing after launch. Viva Voce is building a space where we all show up, take up space, and express ourselves unapologetically. The brand’s ethos is rooted in authenticity and community, two things mainstream fashion could take notes on.
In New York, Viva Voce is bringing the vibe IRL. The brand just opened a pop-up shop in Williamsburg at 276 Bedford Ave (on October 17th!), turning the digital experience into a physical one. This space is for you… a place to touch, try on, and twirl in pieces that were actually made with your body in mind.
A Marketplace for Values-Driven Style
The Viva Voce marketplace is stocked with independent brands that walk the talk. These are designers and makers who are committed to inclusive sizing, sustainable practices, and genuine representation. From fashion-forward pieces to everyday staples, Viva Voce curates with intention, because we deserve more than just access; we deserve style.
As Kate Zigrang shared in the official press release, “Viva Voce is a platform where everybody matters and every body is seen. It’s about showing up fully… without apology, without compromise.” And we couldn’t agree more.
Why Now? Why Viva Voce Matters in 2025
The launch of Viva Voce couldn’t be more timely. We’re living in a cultural moment where body autonomy is being questioned, wellness trends are becoming exclusionary, and mainstream fashion is regressing under the guise of luxury minimalism. When size representation starts to shrink on runways and in retail, it’s not just a coincidence… it’s a warning.
That’s exactly why Viva Voce matters. It’s a direct challenge to the outdated fashion system and a radical invitation to redefine beauty on our terms. This platform isn’t chasing the next trend, it’s building a foundation for a more equitable future in fashion. One that listens to us, includes us, and is led by us.
And if it was NOT clear: plus size consumers are not a niche. We’re trendsetters, tastemakers, and industry drivers with the power (and wallets) to back brands that back us. Viva Voce is meeting that demand head-on with a model that’s digitally native, community-centered, and future-forward.
With its platform, marketplace, and IRL pop-up, Viva Voce is proving that fashion can be inclusive, ethical, and exciting all at once, without compromise. And that’s something the entire industry should be paying attention to.
The Curvy Fashionista Take
We’re always here for brands that don’t just talk the talk, but actually deliver on inclusive fashion, especially when they center plus size bodies in their story, not as a side note. Viva Voce is arriving at a critical time, pushing back against tired narratives and offering a new blueprint for fashion that feels good and does good.
Whether you’re size 2 or 32, this is fashion that sees you, hears you, and celebrates you. So go ahead, explore Viva Voce, support their Williamsburg pop-up, and most importantly… show up as your full self.
Because the future of fashion? It’s with the living voice. And that voice? It sounds a lot like ours.
