Why is Plus Size Vintage Critical to Fashion?

This Fall is all about making a statement, and let us do that by bringing plus-size vintage to the forefront of our wardrobes? In shopping sustainably, when was the last time you shopped plus size vintage? In a previous article, I’ve highlighted the importance of not only shopping sustainably but also shopping for one-of-a-kind vintage finds. When it comes to my own personal journey through the world of vintage fashion, in 2017, I launched More Than Your Average (MTYA). This plus-size vintage experience is oriented to attract more than your average woman. 

The purpose of this stunning vintage boutique is to cater to women who are sizes 12+ and who may not be successful in finding inspirational pieces in a typical store. Confidently unique and effortlessly magnetic, that is the More Than Your Average woman. MTYA’s foundation includes creating a space for sustainable fashion that has been cultivated to help you step out of your comfort zone, reach beyond yourself, and empower women around the world to find their own originality.

As a vintage business owner, I believe the clothes you wear impact how your showcase yourself to the world, and that’s why I decided to embark on this journey that has evolved into something greater than my wildest dreams.

Fun facts about plus size vintage – What You should know

Beyond my personal adventures with MTYA, the vintage world continues to expand daily, with new shops and boutiques being established across all areas of the country. According to a recent article from Forbes, today, this resale activity is a $24 billion industry and certainly affects traditional retail sales in stores and the internet.

By 2025, sales could reach $6 billion in the resale market. With the projected growth of the industry continuing to do steady growth over time, more and more shops, including the potential for more size-inclusive shops, will be making a bold statement on the fashion industry. 

Fun facts about plus size vintage – What to project for 2025

The $24 billion markets is projected to jump to $51 billion by 2023. That would mean that the resale market could command as much as 10% of the retail industry’s sales. It is essential to point out that 50% of the resale market is in apparel, so every fashion brand should pay attention to this market. In addition to the evolving fashion industry, research also states that customers of all ages shop in the resale market.

Still, there is a definite appeal among young people for vintage that draws them to this industry. Data backs this up: 37% of Gen Z shop resale, compared to 27% of millennials and 19% of baby boomers. It figures as young people like vintage clothes and their history. In addition, it is typical of their lifestyle—they want to share but not to own.

As emphasized throughout this article, sustainable fashion (including vintage) is continuing to help expand the scope, shape, and overall scale of the fashion industry in remarkable ways. Specifically, sustainable and size-inclusive brands are also playing a significant role in the broad scope of the fashion industry. They are helping to highlight and bring awareness to the importance of vintage fashion, from the growth in the resale market to growing interest as projected by ages.

Who knows what the future of vintage plus-size fashion will hold. Right now, let us focus on the value plus inclusive vintage brands are making on the world today and the lives of so many. So, let’s continue celebrating and building a community that will help shape this important topic and area of fashion. Plus size vintage is here to stay!

Want to learn more? Be sure to leave a comment below with your thoughts and questions!