SKIMS

SKIMS was founded in 2019 by Kim Kardashian, along with co-founders Jens Grede and Emma Grede. The brand launched with the goal of reinventing shapewear by offering solutions that prioritize comfort, fit, and inclusivity across a broad spectrum of skin tones and body sizes. Initially recognized for its sculpting shapewear, SKIMS quickly expanded into underwear, bras, loungewear, sleepwear, swimwear, and apparel. The brand is known for minimalist designs, soft fabrics, and neutral color palettes, with collections that blend everyday comfort and modern styling. Inclusivity is central to the brand’s identity. SKIMS offers many collections in sizes XXS–5X, features diverse models across size, age, and ethnicity, and has helped redefine expectations for representation within the intimates industry. Since its launch, SKIMS has grown into one of the world’s most influential apparel brands through direct-to-consumer sales, retail partnerships, and high-profile collaborations, while continuing to expand its product categories beyond shapewear.