Forget the old fashion rules that said plus-size women should cover up at the pool. Plus size cutout swimwear is redefining what confidence looks like this summer, with bold silhouettes, adjustable ties and strategic design details that help curvy shoppers embrace one of the season’s biggest trends without sacrificing comfort or support.
The latest Juiccy Fruit Collection from Cherri Cheeks is embracing that shift with vibrant designs that celebrate every curve, every shape and every woman’s right to take up space at the beach, poolside and beyond.
That’s the idea behind Cherri Cheeks’ new Juiccy Fruit Collection, a vibrant lineup of 14 swimsuit designs inspired by bold colors, playful textures and unapologetic self-expression. Rather than treating cutouts as decoration, the collection uses strategic placement, adjustable ties and supportive silhouettes to celebrate the diversity of plus-size bodies.
Strategic cutouts have become increasingly common in swimwear collections over the last several seasons as brands move away from concealment-focused designs and toward body-positive styling. Rather than asking women to hide their curves, designers are finding new ways to celebrate them through thoughtful construction and customizable fit.
Cutouts That Work With Curves
The return of cutout swimwear isn’t exactly new, but the conversation around it has changed.
Instead of asking whether plus-size women “can” wear cutouts, designers are asking how those details can be adapted to fit different proportions. Strategic openings can emphasize the waist, highlight curves or create visual balance without sacrificing support.
For Cherri Cheeks founder , Andrea “Cherri” Dorsey, that approach is intentional.
“Cherri Cheeks is about giving curvy women access to swimwear that is sexy, current, expressive and created with their bodies in mind.”
Throughout the Juiccy Fruit Collection, cutouts are paired with adjustable straps and ties, allowing wearers to personalize how each swimsuit fits.
Why Adjustable Details Matter
Anyone who has shopped for swimwear knows that sizing isn’t one-size-fits-all, even within the same size range.
Rather than relying on ruching, high necklines or other concealment-focused design elements, more swimwear brands are embracing adjustable construction that allows shoppers to personalize their fit.
That’s especially important in plus-size fashion, where two people wearing the same size can have completely different proportions.
Two women may wear the same size but have completely different bust, waist and hip proportions. That’s where adjustable design becomes more than a style choice.
“A cutout can highlight a curve instead of hiding it,” Dorsey explains. “An adjustable tie can allow a woman to customize how she wants the swimsuit to sit on her body. A strategically placed strap can transform a silhouette while also adding personality and visual interest.”
Instead of forcing bodies to conform to a swimsuit, these details allow the swimsuit to work with the body.
More Than Just a Color Story
While the collection’s vibrant palette immediately evokes the sweetness of summer fruit, each of the 14 designs was created with its own personality and mood.
According to the brand, the inspiration was to create a swimwear experience that feels bright, juicy, playful and confident. The colorful prints, textured fabrics and statement silhouettes all work together to encourage self-expression.
But underneath the bold aesthetic is a bigger message about visibility.
“I want women of all sizes, especially curvy and plus-size women, to see themselves in vibrant colors, textures, cutouts and silhouettes that are often not designed with our bodies in mind.”
Wear the Swimsuit Now
Perhaps the biggest takeaway from the Juiccy Fruit Collection isn’t about a trend at all.
It’s about permission.
Too often, women are told to wait until they lose weight before wearing the swimsuit they’ve been eyeing. Cherri Cheeks hopes to challenge that mindset by designing pieces that celebrate curves instead of minimizing them.
As the brand puts it:
“You don’t have to wait until your body changes to wear the color, try the cutout, show the skin or take up space. Juiccy Fruit was designed to celebrate you exactly as you are: bold, flavorful and unforgettable.”
Because swimwear shouldn’t be about hiding. It should be about showing up exactly as you are.
