Finding plus size centric brands that doesn’t just include you but centers you as a woman with curves has felt like a quest for a unicorn for many years.
While some mainstream retailers are expanding their sizing, there’s a big difference between extending a size chart and designing with plus size bodies in mind throughout the development of each collection.
The lack of options still plaguing the industry for plus size fashion for women makes little sense in a U.S. market estimated to be worth $107 billion. We are the moment, so why won’t the majority of fashion brands hurry to catch up? With us, you won’t have to wait on them. That’s why we’ve rounded up 10 brands that aren’t just size-inclusive—they’re size-intentional.
The plus size market is booming, with the plus size women’s clothing industry expected to reach a market value of $24 billion by 2025. Despite growing representation, only a small percentage of fashion brands truly embrace and design for curvy women. In 2021, only about 19% of fashion brands offered plus-size collections that went beyond size 18. Yet, the buying power of plus size consumers is undeniable, with curvy shoppers now accounting for approximately 68% of women in the U.S.
As the demand grows, it’s crucial for us curvy women to support plus size centric brands that expand their sizing options and prioritize plus size women in every aspect of design, fit, and marketing. For curvy women ready to support brands that get it, this list is for you. From indie designers to women-owned labels, these brands are here to serve you, not just accommodate you.
But it’s not just your wardrobe that deserves plus size centric brands that see and celebrate you. Beauty brands are also stepping up, embracing plus-size representation in their campaigns and creator partnerships. From skincare to makeup to self-care essentials, these brands prove that beauty is—and always has been—body-inclusive.
Plus Size Centric Brands for the Curvy Fashion Lovers
- Sizes: 1X–3X (14–24)
- Price Range: $80–$250
- Why We Love It: It’s soft, dreamy, and made for the woman who loves a good main-character moment.
- Why It Stands Out: Created by Elann Zelie, this brand exists solely to serve plus-size storytelling through fashion.
- Sizes: 10–28 (Up to 3X)
- Price Range: $120–$500
- Why We Love It: The high fashion energy is unmatched—think timeless drama and editorial looks
- Why It Stands Out: Jasmine Elder has long been a leader in luxury plus-size fashion. She’s the standard.
- Sizes: Up to 5X
- Price Range: $80–$250
- Why We Love It: Bold prints, big energy, and unapologetically fun.
- Why It Stands Out: Every piece is handmade and centers plus-size folks in both design and storytelling.
- Sizes: XS–5X
- Price Range: $110–$500
- Why We Love It: When you want to serve body and beauty at once—this is the go-to.
- Why It Stands Out: Black woman-owned and intentionally made for women who want glam and fit.
- Sizes: 10 and up
- Price Range: $100–$400
- Why We Love It: Loud, vibrant, and rooted in Caribbean culture with Brooklyn attitude.
- Why It Stands Out: Charon creates pieces that move, celebrate, and demand to be seen—diasporic beauty meets true fashion.
- Price Range: $16–$48
- Why We Love It: Rihanna’s vision goes beyond makeup—it’s a movement for beauty lovers of every size, tone, and gender.
- Why It Stands Out: Fenty was one of the first brands to regularly spotlight plus-size models and nontraditional beauty in every launch.
- Price Range: $5–$200+
- Why We Love It: A beauty giant that’s finally walking the talk when it comes to showing real bodies and inclusive storytelling.
- Why It Stands Out: Through its MUSE platform and inclusive campaigns, Ulta has elevated diverse body types and plus-size beauty at a massive retail scale.
From your closet to your vanity, feeling seen should never be a luxury—it should be the standard. These fashion and beauty brands aren’t just expanding size charts or checking boxes; they’re centering plus size women with intention, care, and visibility. Whether you’re dressing up, showing out, or just existing beautifully in your body, these are the brands that truly get it. Let’s continue to support and uplift the companies creating space for all of us.
Which of these plus size centric brands are you most excited to try? Let us know in the comments!
