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A First Look at Fall for Plus Size Brand: MAT Fashion

Marie Denee by Marie Denee
14 years ago
- Last edited by: Marie Denee -
Reading Time: 2 mins read
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Greek Plus Size Brand MAT Fashion Fall 2011
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Greek Plus Size Brand MAT Fashion Fall 2011

I love stumbling across new designers and brands who are pushing the envelope on plus size fashionโ€“ whether stateside or internationally- and such is the case with new-to-me Greek plus size label MAT Fashion. SO, when I saw their latest fall campaign, I had to hurriedly rush to find out all about this label!

Greek Plus Size Brand MAT Fashion Fall 2011

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Over in Greece, Mat Fashion was founded in 1988!ย  Founded and created by George and Marianthi Moneda, MAT Fashion set out to create and produce โ€œshow-stopping fashion in plus sizesโ€ and with their latest Fall Ad and campaign- I see that they are well on that path!

From head to toe, MAT Fashion has been โ€œmaking women who wear them feel feminine and sexy, without missing what fashion is offering in standard sizes.โ€

Greek Plus Size Brand MAT Fashion Fall 2011

Who is the MAT Woman?

She is proud-to-be juicy and trendy, always in a happy mood, extrovert, passionate about fashion and life in general.

I could not JUST share with you their fall campaign without giving you a bit more! ย I had to share with you some of my favorites from their fall 2011 style book!

ย [portfolio_slideshow size=full showtitles=false exclude=โ€10859,10858,10857โ€ณ]

Overseas, their reach goes far outside Greece! From Austria, Germany, Spain, Cyprus, and Bulgaria, Mat Fashion is quickly growing and expanding their reach! While there is no online shopping option YET (They have shared that they plan on having an online option!), MAT Fashion is definitely a brand that you must take a gander at to see what is going on in plus size fashion overseas!

What is quite impressive, is their community page and the Mat Fashion Blog! (donโ€™t worry, you can click the English tab, so that you can read!) Found on Facebook and Twitter, MAT Fashion is quite social!

What do YOU think?

Tags: international plus size designersMAT Fashionplus size designersplus size fall fashionplus size fashion
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Marie Denee

Marie Denee

Marie Denee is a digital marketing strategist, media aficionado, and plus size fashion pioneer. Known as the โ€œwalking wiki of plus-size fashion,โ€ Marie has spent over two decades empowering women to celebrate their curves while reshaping the paradigm of fashion norms. In 2008, she launched The Curvy Fashionista, a leading plus-size digital media platform, in response to systemic issues within plus-size fashion, including poor merchandising, back-of-store placement, and a lack of size-inclusive design expertise. As Editor-in-Chief, Marie and her team curate plus size wardrobe and style options from top fashion brands, deliver inclusive news content, and host community-centered events virtually and in person.

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Comments 1

  1. Gimbloom says:
    14 years ago

    would love to subscribe to MAT blog/zine BUT where, oh where, is the ENGLISH tab??

    Reply

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