The Curvy FashionistaThe Curvy FashionistaThe Curvy Fashionista
Notification Show More
Aa
  • News
    News
    Looking the the latest plus size fashion and industry news around designers, influencers, and community happenings? Your plus size media publisher has you covered with…
    Show More
    Top News
    Duo Boots Giveaway on The Curvy Fashionista
    #TCFTurns5 Giveaway: Step into Style With the Duo Boots Giveaway!
    10 years ago
    Big Fig MattressXTCFStyle Expo
    Big Fig Mattress Giveaway!!!
    4 years ago
    Celebrating 200k FB Fans- It is a Spring #TCFStyle Giveaway with Simply Be!
    Celebrating 200k FB Fans- It is a Spring #TCFStyle Giveaway with Simply Be!
    10 years ago
    Latest News
    TCTurns15! Celebrate with Us with a City Chic Giveaway!
    2 months ago
    Felicity is back with her 5th Felicity Hayward x Playful Promises Collection!
    2 months ago
    TCFTurns15: We are Giving Away 15 Gift Cards in this Eloquii Giveaway!
    2 months ago
    Meet Keia Bounds, the Costume Designer Behind All THOSE Looks on “Survival of the Thickest”
    2 months ago
  • Style
    Style
    Yes, plus size style options exist and we are here to share the latest style finds, news, updates, and plus size style tips & tricks…
    Show More
    Top News
    Plus size woman Walking
    LETS TALK: Design Elements in Plus Size Clothes that KILL ME.
    11 years ago
    Duo Boots Giveaway on The Curvy Fashionista
    #TCFTurns5 Giveaway: Step into Style With the Duo Boots Giveaway!
    10 years ago
    Celebrating 200k FB Fans- It is a Spring #TCFStyle Giveaway with Simply Be!
    Celebrating 200k FB Fans- It is a Spring #TCFStyle Giveaway with Simply Be!
    10 years ago
    Latest News
    Before You Start Shopping for Fall, Check Out These 5 Fall Plus Size Shopping Tips!
    2 weeks ago
    The Nina Sharae Experience is dripping with sexy, plus size swimwear
    2 months ago
    Felicity is back with her 5th Felicity Hayward x Playful Promises Collection!
    2 months ago
    If You’re Still Looking for a Fun Plus Size Bathing Suit, Hilary Macmillan Swimwear Has Got You Covered!
    3 months ago
  • Shopping
    Shopping
    Wondering where to find specific plus size clothing items for that special occasion or need? The best plus size shopping finds are here. We’ve done…
    Show More
    Top News
    Plus size woman Walking
    LETS TALK: Design Elements in Plus Size Clothes that KILL ME.
    11 years ago
    Spring #TCFStyle Giveaway with Hips and Curves
    Celebrating 200k FB Fans- It is a Spring #TCFStyle Giveaway with Hips and Curves!
    10 years ago
    Valentine’s Day Curvy Couture Plus Size Lingerie Giveaway
    A Valentine’s Day Curvy Couture Plus Size Lingerie Giveaway
    10 years ago
    Latest News
    3 Plus Size Apps That Will Up Your Confidence
    3 days ago
    Felicity is back with her 5th Felicity Hayward x Playful Promises Collection!
    2 months ago
    Here’s Where to Find the Perfect Hats for Big Heads Big Hair for the Summer!
    2 months ago
    Steal the Spotlight in one of these 15 Must Have Plus Size Little Black Dresses for the Summer!
    3 months ago
  • Wellness
    Wellness
    Let’s talk about self-care, self-love, body image, and related topics to wellness and life as a plus size person!
    Show More
    Top News
    Torrid's Feature of Tiffany from On The Fatwalk
    The Enabling of Self Loathers and Shame – A Facebook Observation of Torrid
    12 years ago
    Rescue Stress relief
    Finding My Own Rescue Remedy & Taking Better Care of Myself…
    7 years ago
    Meeting my father and his/my family
    Staring into His Eyes for the First Time- Meeting my Father
    10 years ago
    Latest News
    Is Weed Yoga Really Worth It? We Tried it and Found Out!
    4 days ago
    5 Plus Size Pregnancy Myths To Watch Out For When You’re Expecting
    2 weeks ago
    The Labor Day Sales Our Plus Size Editors Are Shopping (And What They’re Looking For)
    4 weeks ago
    Behind the BMI: A History and Why The AMA is Discouraging its Use
    2 months ago
  • Lifestyle
    Lifestyle
    There is so much more to a plus size fashion lover and we are highlighting the various topics from plus size celebrity fashion and style,…
    Show More
    Top News
    Open Letter Tim Gunn
    An Open Letter: Dear Tim Gunn, Let’s Make It Work
    10 years ago
    2017 MTV Move & TV Awards, chrissy metz, plus size celebrity
    ‘I Wear What I Want, When I Want’: Chrissy Metz Slays In Red at the 2017 MTV Movie & TV Awards
    6 years ago
    25 women of color e1615188552216
    25 Women Of Color Who Paved The Way for Body Positivity & Plus Size Fashion
    3 years ago
    Latest News
    3 Plus Size Apps That Will Up Your Confidence
    3 days ago
    Is Weed Yoga Really Worth It? We Tried it and Found Out!
    4 days ago
    How Coco Chanel Helped Me Stay True to My Plus Size Self in Paris
    2 months ago
    6 Tips for Raising Children (and Yourself) in a Body Positive Environment
    2 months ago
  • Shop TCF
Search TCF
More
  • Events
    • TCFStyle Brunch Series
  • Curvy & Plus Size Fashion Resources
  • About The Curvy Fashionista
  • Advertising
  • Contact
© 2008- 2023 · by TCFStyle Media · All Rights Reserved ·
Reading: Naomi Watanabe x Shu Uemura Give Us BODY in their 2nd Collab Collection- Now Me
Aa
The Curvy FashionistaThe Curvy Fashionista
  • News
  • Style
  • Shopping
  • Wellness
  • Lifestyle
  • Shop TCF
Search TCF
  • About
  • News
  • Style
  • Shopping
  • Wellness
  • Beauty
  • Lifestyle
  • Write for TCF
  • Contact
Sign In Sign In
Follow US
  • Login
  • Community Guidelines
  • Style Star Ambassadors
  • TCFStyle Influencer Network
  • Advertise With Us
  • Contact
© 2008- 2021 · by TCFStyle Media · All Rights Reserved ·
News

Naomi Watanabe x Shu Uemura Give Us BODY in their 2nd Collab Collection- Now Me

Marie Denee
Last updated: 07/26/2019
By Marie Denee 3 Min Read
Share
Naomi Watanabe for Shu Uemura
Image via Instagram
Table of Contents
Silent CrusherAttention StealerNo. 1UnfollowerYou can learn more about the Naomi Watanabe x Shu Uemura collection at shuuemura.jp!

If you have not heard about Naomi Watanabe, then please, let us introduce you… Most recently, Naomi has landed the role of Tracy Turnblad in Japan’s Hairspray! But, this is only one of the latest successes that Naomi has under her belt.

Last year, she teamed up with the Japanese based cosmetic brand, Shu Uemura as their ambassador. And most recently, the Naomi Watanabe x Shu Uemura collaboration just dropped with their Now Me collection, and it is serving us BODY, in a cheeky way!

With a play on Naomi’s name, Now Me is her 2nd collection gives us a unique and playful way of showing of the makeup and the looks. For the campaign, Shu Uemura tapped Japanese art director, Yuni Yoshida.

In the campaign we found on Designboom, Naomi is featured, “sandwiching products between her body and a sheet of transparent plexiglass” literally giving us BODY and beauty.

Naomi Watanabe x Shu Uemura Give Us BODY & Beauty

 “As always she made full use of my unique body… I think it’s a style that only I can express.” Naomi Watanabe

This is visually beautiful, punny, and sleek campaign. This 2nd Naomi Watanabe x Shu Uemura collection features 4 distinct looks with pairing of lipsticks and blush:

Silent Crusher

Silent Crusher- Naomi Watanabe for Shu Uemura
Image via Instagram

Attention Stealer

Attention Stealer- Naomi Watanabe for Shu Uemura
Image via Instagram

No. 1

No 1- Naomi Watanabe for Shu Uemura
Image via Instagram

Unfollower

Unfollower- Naomi Watanabe for Shu Uemura
Image via Instagram

 

The launch video? Gives us so much attitude and we are here for this!

View this post on Instagram

数量限定『naomi for shu uemuraコレクション』大好評発売中。 夏の表情を彩る渡辺直美オリジナルカラー。 公式オンラインサイトでは売り切れアイテムも!店頭で全色お試しできるチャンスの今週末は、ぜひカウンターであなたのカラーを見つけて。 limited quantities left for the naomi for shu uemura collection! 4 unique shades hand-picked and created by naomi watanabe. which shade will you wear this summer? exclusively sold in japan only. #shuuemura #shuartistry #rougeunlimited #シュウウエムラ #shuリップ

A post shared by shu uemura (@shuuemura) on Jul 26, 2019 at 1:43am PDT

Available only in Japan, this collaboration is giving visibility to plus size women in spaces where plus sizes were not always welcome or seen.

But thanks to the “Beyoncé of Japan,” there is someone who is pushing and challenging those beauty norms and ideals in a way that we celebrate!

You can learn more about the Naomi Watanabe x Shu Uemura collection at shuuemura.jp!

What do you think of the campaign and the visuals? Are you a fan of this makeup brand? Let’s discuss in the comments below!

TAGGED: beauty, blogger collaborations, international plus size fashion, Naomi Watanabe
Share This Article
Facebook Twitter Pinterest LinkedIn Email Copy Link Print
By Marie Denee Founder & Editor in Chief
Follow:
Marie Denee is the founder and Editor in Chief of the digital plus size media platform, The Curvy Fashionista. With over 11 years of prior retail and management experience and her MBA in Marketing, Marie often is sought after for her industry knowledge, marketing expertise, and the ins and outs of plus size fashion.
1 Comment 1 Comment
  • Sierra says:
    July 26, 2019 at 5:49 pm

    This is so gorgeous!

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Latest News

plus size light skinned woman with shoulder length brown hair looking at a phone holding a debit card
Fashion

3 Plus Size Apps That Will Up Your Confidence

You May Also Enjoy

Beauty

The Labor Day Sales Our Plus Size Editors Are Shopping (And What They’re Looking For)

Micah Gause By Micah Gause
City Chic Giveaway for TCFTurns15
Giveaways

TCTurns15! Celebrate with Us with a City Chic Giveaway!

Marie Denee By Marie Denee
2023 06 16 felicity0392
News

Felicity is back with her 5th Felicity Hayward x Playful Promises Collection!

Marie Denee By Marie Denee
Eloquii on The Curvy Fashionista
Giveaways

TCFTurns15: We are Giving Away 15 Gift Cards in this Eloquii Giveaway!

Team TCF By Team TCF
Five Hey Dewy facial humidifiers lay on a white background.
Beauty

This Portable Humidifier is My New Travel Bestie

Micah Gause By Micah Gause
Meet Stylist, Keia bounds the stylist behind Survival of the Thickest
Culture

Meet Keia Bounds, the Costume Designer Behind All THOSE Looks on “Survival of the Thickest”

dnicole By dnicole
  • News
  • Style
  • Shopping
  • Wellness
  • Lifestyle
  • Shop TCF
  • Events
  • Get Featured
  • Plus Size Resources
  • Privacy Policy
  • Disclosure Policy
  • About
  • Advertise
  • Contribute
  • Subscribe
  • Contact
Instagram Facebook-f Twitter Pinterest Youtube
© 2008- 2023 · by TCFStyle Media · All Rights Reserved ·
The Curvy Fashionista Logo
Welcome Back!

Please Sign in to Your Account

Lost your password?