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Naomi Watanabe x Shu Uemura Give Us BODY in their 2nd Collab Collection- Now Me

Marie Denee by Marie Denee
6 years ago
Reading Time: 2 mins read
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Naomi Watanabe for Shu Uemura

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If you have not heard about Naomi Watanabe, then please, let us introduce youโ€ฆ Most recently, Naomi has landed the role of Tracy Turnblad in Japanโ€™s Hairspray! But, this is only one of the latest successes that Naomi has under her belt.

Last year, she teamed up with the Japanese based cosmetic brand, Shu Uemura as their ambassador. And most recently, the Naomi Watanabe x Shu Uemura collaboration just dropped with their Now Me collection, and it is serving us BODY, in a cheeky way!

With a play on Naomiโ€™s name, Now Me is her 2nd collection gives us a unique and playful way of showing of the makeup and the looks. For the campaign, Shu Uemura tapped Japanese art director, Yuni Yoshida.

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In the campaign we found on Designboom, Naomi is featured, โ€œsandwiching products between her body and a sheet of transparent plexiglassโ€ literally giving us BODY and beauty.

Naomi Watanabe x Shu Uemura Give Us BODY & Beauty

ย โ€œAs always she made full use of my unique bodyโ€ฆ I think itโ€™s a style that only I can express.โ€ Naomi Watanabe

This is visually beautiful, punny, and sleek campaign. This 2nd Naomi Watanabe x Shu Uemura collection features 4 distinct looks with pairing of lipsticks and blush:

Silent Crusher

Silent Crusher- Naomi Watanabe for Shu Uemura
Image via Instagram

Attention Stealer

Attention Stealer- Naomi Watanabe for Shu Uemura
Image via Instagram

No. 1

No 1- Naomi Watanabe for Shu Uemura
Image via Instagram

Unfollower

Unfollower- Naomi Watanabe for Shu Uemura
Image via Instagram

ย 

The launch video? Gives us so much attitude and we are here for this!

https://www.instagram.com/p/B0X6iUfFfKK/

Available only in Japan, this collaboration is giving visibility to plus size women in spaces where plus sizes were not always welcome or seen.

But thanks to the โ€œBeyoncรฉ of Japan,โ€ there is someone who is pushing and challenging those beauty norms and ideals in a way that we celebrate!

You can learn more about the Naomi Watanabe x Shu Uemura collection at shuuemura.jp!

What do you think of the campaign and the visuals? Are you a fan of this makeup brand? Letโ€™s discuss in the comments below!

Tags: blogger collaborationsinternational plus size fashionNaomi Watanabe
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Marie Denee

Marie Denee

Marie Denee is a digital marketing strategist, media aficionado, and plus size fashion pioneer. Known as the โ€œwalking wiki of plus-size fashion,โ€ Marie has spent over two decades empowering women to celebrate their curves while reshaping the paradigm of fashion norms. In 2008, she launched The Curvy Fashionista, a leading plus-size digital media platform, in response to systemic issues within plus-size fashion, including poor merchandising, back-of-store placement, and a lack of size-inclusive design expertise. As Editor-in-Chief, Marie and her team curate plus size wardrobe and style options from top fashion brands, deliver inclusive news content, and host community-centered events virtually and in person.

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Comments 1

  1. Sierra says:
    6 years ago

    This is so gorgeous!

    Reply

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