STOP the presses!
I know that for a while we had been wondering, or at least I have, what would happen or WHEN the US would do something way too cool, well, Lane Bryant has done it! Announced in WWD, today:
Lane Bryant and Isabel and Ruben Toledo announce its First Designer Collaboration
The designer behind the Michelle Obamaโs 2009 inauguration outfit, you know, the lime green coat-and-dress ensemble, yes, THAT designer and her partner, Isabel and Ruben Toledo have teamed with Lane Bryant to launch a capsule collection! EEK!
Okay. As I am really hyped typing this, follow alongโฆ
This holiday season, there will be two items, a novelty T-shirt and tote bag highlighting Ruben Toledoโs signature sketches. Isabel the designer and Ruben the Sketcher- a perfect designer duo! HOWEVER, for the spring?
ย
Sketches by Ruben Toledo
The spring Isabel and Ruben Toledo collection will features a full collection of ready-to-wear, outerwear and accessories!
If you are unfamiliar with Isabel and Ruben Toledo, here is why: ย โUnlike many designers, she opted not to maximize on the publicity generated by Michelle Obama wearing her clothes. After the First Lady wore Toledoโs lemongrass-colored ensemble to the presidential inauguration in 2009, Toledo carried on pretty much as she has for 30 years, preferring to focus on her craft than finesse the art of self-promotion.โ
Photo from Dossier
The collection, once launched will be in FIVE HUNDRED DOORS. FIVE HUNDRED. AND on the website! BUT, it does NOT stop there! For the launch of their collaboration, Lane Bryant and the husband-and-wife design team are planning a fashion show for next year.
EEK!
โWeโre looking together at all product categories and nothing is being ruled out as a possibility for inclusion down the road. This is a big deal for us and weโre treating it in that manner in every way we can,โ said chief executive officer Linda Heasley.
THIS, is sooooo good for sooo many reasons, especially, when you talk of the business of plus size fashionโ ESPECIALLY US Plus size fashion! WOOT!
Imma shop this line like a shareholder! WOOT!
roflmao!!! hilar.
I AM SO EXCITED! I just met them last week at Dwellโs CityModern panel, and they were simply incredible people. Their passion and creativity was infectious, and I left happy and inspired. This is fantastic news.
AWWW that is great to hear that they are really cool!
Not excited for the tote and novelty tee for Holiday (not just theirs, but anyones really), but looking forward to their full collection in the spring! Hope the fit is great.
I HOPE so too and not watered down!
YES.
Canโt wait for the Spring collection!! Might buy a tote from the Inaugural Release but am just not a t-shirt kinda gal. Uber excited about the line though!!! Bring it!
It has been brought girlโฆ well, I hope!!!
As I shared on FB, anyone who looks like a stylish Gomez and Morticia Addams can design clothes for me any time! Iโm excited to check out their spring line and hope I love it. I havenโt shopped LB in YEARS, so maybe this will inspire me to actually throw a little money their way.
Heheh thank you for the love! I adore you every time you comment!
Iโve looked at LB online but never purchased anything except for bras. Iโm confident this collection will change that.
Good news, canโt wait to see what they bring. I havenโt really shopped Lane Bryant in a while, maybe for underwear and Spanx.