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Introducing the Levi’s Supreme Curve

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Last August, I shared with you that Levi’s introduced a new way of fitting jeans on women- THE most SCARIEST and frustrating thing for a woman to shop for! Well making it a tad bit easier, LEVI’s has introduced a new fit to the CURVE ID collection:



Designed to sit lower in the front and higher in the back for coverage that  “truly enhances the shape of a curvy body,” Supreme Curve has been introduced to address fit concerns for the fuller figured and curvier woman.   The latest campaign features some of our most recognizable faces in plus size fashion! I really like this campaign and I cannot wait to get my curves into these jeans!

“Women with a really curvy body have the most difficult time finding jeans that fit because most jeans are just too low in the back,” added Mary Alderete, global vice president of women’s marketing for Levi’s.  “We tested this fit on women around the world and the response was incredible. Finally, jeans that fit and flatter real curves!”

Currently available up to a 34, Levi’s will make the SUPREME CURVE available up to a size 38 (36 and 38 in the Fall 2011) in its jeans (roughly a size 18/20). The Supreme is available in select stores and will also be available online at

What are the other Fits? If you are not a Curvier woman? Are you Fashionably Full Figured with a different or no shape? No worries! These cuts below will be available up to a size 38 as well!

Slight Curve – designed to celebrate straight figures

Slight Curve is designed to define a woman’s waist, while accentuating her curves. If jeans fit in the hips and thighs but are too tight in the waist, a woman should try the Slight Curve.

Demi Curve – designed to fit even proportions

Demi Curve is designed to flatter a woman’s waist, while smoothing her shape. If jeans usually fit in the waist, but don’t flatter the figure, a woman should try the Demi Curve.

Bold Curve – designed to honor genuine curves

Bold Curve is designed to hug the waist, without gapping or pulling. If jeans fit in the hips and thighs, but gap in the back, a woman should try the Bold Curve.

Check out the Levi’s SUPREME CURVE ad!


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Written by Marie Denee

I am the Editor in Chic of The Curvy Fashionista. Often goofy. Forever emo. Always a Virgo. You can find me somewhere grooving to 90s R&B.

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