Raise your hand if you loooove your jeans, but have the darndest time searching for themโฆ Guess what? You are not alone! I mean, can we talk a little bit about the love- hate relationshipโฆ Yes we love them; but to love them and to have that perfect pair? These are two completely different things. All the different shades of blue, the various leg shapes, the detailing and the treatments! Ahhhh, the options! Just thinking about them, makes me wish I had every style, color, and look in my hands at this very moment. And with the latest survey results that Evans found, I feel validated and I also realized, I think I may be a denim diva (maybe?).
Like every woman, the whole โtry them onโ thing is something that at times, can cause panic, anxiety, and a little bit of fear. You know, trying to squeeze, wiggle, and slide into your dream jeans is always an event. Or is this just meโฆ But it makes finding that perfect pair all the more exciting right? Right.
UK plus size retailer, Evans, recently dropped their results of their survey of 2,000 British women and it is goodโฆ Do you want to hear what they found out when it comes to looking for the perfect fit, that amazing pair of jeans, the fitting room experience, and sizing in stores?
Get this! Theย most interesting fact that stood out to us, is that only 12% of women are the same size in every shop! TWELVE PERCENT.
Other fun facts they found?
- One in five British women still havenโt found their perfect pair of jeans
- The average British woman will purchase around two pairs of jeans each year, but throws away the same amount because they donโt fit
- One in five British women have got stuck in clothes they were trying on in store
- More than one in ten have fallen over while trying clothes on in a changing room
- And with nearly one in ten British women having to try on more than five pairs of jeans before they buy; and 48% of these women being left frustrated by the fitting room drama
So no. it is not YOU, it is the clothing!
So what does one do with all of this information?
Although the stats showย that weย have colorful experiences in dressingย rooms and that weย still canโt find ourย perfect fit pair of jeans, Evans recognizes the opportunity to step up here. Evans has launched a campaign, #FashionThatFits, a campaign that addresses the reality we face when trying on clothes, regardless of our size.
โListening to our customers has always been at the heart of our brand ethos and understanding the struggles she faces when out shopping will only help us design better clothes that are all about fitโย Head of Design โ Rebecca Vann Reicher
The #FashionThatFits Campaign calls attention to fit, form, and function, with theย Evans design team carefully considering not only the fabrics but also โthe scale and placement of prints, pockets and details on every garment; taking into account all body shapes including pear, apple, busty and hourglass.โ
Imagineโฆ fashion and denim that fits us how we imagined it to! Comfort, stretch, and soft fabric hugging our curves? Ohhh yes, please. Not only have they paid attention to fit, โspecialist training has been given to the retailerโs employees so that itโs not only the designers who are thinking differently.โ Okay Evans, I see youโฆ
What Evans is aims to do, is to save us from the struggle and wear #Fashionthatfits!
You can learn more and shop the collection at EvansUSA.com!
I am curious about this campaign, and even more curious to see how these results will force other plus size retailers to work on their fit? I know that Marie has rocked her pieces from Evans and has vouched for their fit, but I need to hear from YOU. How has your dressing room experience been lately?
Do you resort to your bedroom or are you finding more pleasant in store experiences? Also, who is getting it right for you?
About time. We are shaping our bodies to fit them instead of us telling them what we need. We have to fight harder
And theyโre all SMALL sizes!
they go up through a size 26! BUT it is something we have (when we can) do push back to them to addressโฆ
No, I mean the people who manage to be the same size across the clothing industry. Itโs always the small sizes that are regulated best. รฐยยย
C.j. Briggs not so much from the stats thoughโฆ only 12% can fit the same size across brands! Crazy right?
The main thing that gets colorful in a dressing room is my language! I canโt stand those places. Never could. Iโd rather take the jeans home, try them on and return if they arenโt what I had in mind. Jeans shopping is tough. I found my perfect fit in Torrid but thatโs the end of a very long journey. About to go check out Evans.
That is why I like brick and mortar. So you can try things on.