Oftentimes, brands think of inclusive beauty, and thereโs only one perspective. But Denise Bidotโs Olay commercial seeks to change that. More and more faces of color are seen in major beauty campaigns.
But itโs high time size inclusivity be recognized, too.ย
On Jan. 13, Olay unveiled its newest commercial. The ad features plus size model Denise Bidot who shows how she uses the brandโs Olay Wrinkle Correction Serum. While the ad discusses (and addresses) Bidotโs โtired skinโ with the serum, the modelโs ad spot means so much more than a simple skincare solution.ย
Bidotโs Olay commercial is part of the brandโs Face Anything campaign. Plus, itโs a prime example of pushing the envelope forward for inclusion.ย
More often than not, when we see plus size people in campaigns, its typically within the realm of fashion. Now that brands are paying attention to body types, its high time, we shift fat visibility into other industries.ย
Denise Bidotโs Olay commercial is another milestone for the model. Bidotโs been making history since 2014 when she was one of the first plus size models seen during NYFW. She set off an inclusive campaign โBeach Body. Not Sorryโ Campaign with Swimsuits for All in 2015. Plus, sheโs been a player in Targetโs designer collaborations with Lilly Pulitzer, Adam Lippes, and Marimekko.
Plus Size Women in Beauty Is Rareย
Queen Latifah has done beauty campaigns for CoverGirl, Lizzo proudly wore a swimsuit in her โJuiceโ campaign for Absolut. And most recently, plus size (and then-pregnant) model Lydia Renรฉ for Ulta.
Ultimately, the visibility of plus size women (especially women of color) in beauty campaigns โ or anything other than fashion โ is still fairly scarce. Seeing bigger fingers and a fuller face wearing natural makeup on a Latinx woman is something we donโt see every day.
And as a society, itโs time that notion change.ย
Have you spotted Denis Bidotโs TV commercial spot yet? What do you think about it? Who do you hope to see doing more ads in 2020?
Tell us all about it in the comments!
I have seen the ad frequently, but I didnโt know who Denise Bidot was, let alone being a plus size model; I simply thought she was a musician or actress with a pretty face. The ad never shows her body, which is irrelevant to the ad anyway, but, because the ad doesnโt show her body, I really do not perceive this ad as a breakthrough ad involving plus size women. Redo the ad with a woman who does not have a conventionally attractive face like Denise, THEN you will have a breakthrough in advertising.
Hi. I appreciate Deniseโs ad even if I didnโt know her. It is a huge step for her and anyone to land a beauty makeup ad especially running on tv. I am petite size and I would love to have an ad like that. You dont need to see her body to prove anything is breakthrough. Nice work.
Michelle xo