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Can Plus Size Mannequins Increase Sales?

Can Plus Size Mannequins Increase Sales?

Debenhams
Debenhams

What would you do if you walked into a store and saw a tall curvaceous plus size mannequin? Would she woo you with her latest fashions? Could she entice you into a shopping frenzy? Or better yet would her presence, make you thee newest member of the shopoholics club? I don’t know about you, but if I walked into a store that had curvaceous mannequins— I would loose my mind!!! I can see myself walking down the aisles making a mental list and saying– I want that one— that one– that one– and that one!!!! AHH (SIGH), Can some one please take my wallet– Im serious PLEASE– take it NOW!!!!

Last week Mia Amber, alerted her followers that Britain’s department store Debenhmas, is now testing out the use of plus size mannequins. This week, an Australian retailer known as Myer,has also opted to join the bandwagon. This sudden spark of changes are increasing the list of retailers that are becoming more aware of their customers sizes. Mannequins which typically, range between sizes 8-10 (sometimes smaller), do not reflect the average size of women these days. The new highly anticipated plus size mannequins will range between sizes 16-20, which is far more realistic.

In response, I would like to give two thumbs up to Debenhams and Myer for taking the steps to embrace the curves of their shoppers. My only thought now is, when will the U.S. join in? Hmm…maybe Marie and I should enter Old Navy’s mannequin contest???

Marie’s Mannequin Kristal’s Mannequin

See Also
Diversity Now Panel at Ryerson University on The Curvy Fashionista

The Curvy FashionistaMy Old Navy Plus Size Mannequin

View Comments (6)
  • I find this to be a very interesting and relevant post. I own a contemporary plus size apparel boutique in Milwaukee. And just this morning I received a phone call from a women who read our local paper, The Journal Sentinel. She shared that she saw one of our models shown in the paper’s annual Spring Feature and thanked us for using women who were “real size”. All our models range from size 14-22. I know for a fact that plus size women appreciate seeing models (and mannequins) that look like them!

  • It would definitely catch my eye & maybe open my eyes to certain pieces that I wouldn’t even think to try on before.

    I’m all for it.

  • I don’t like to buy clothing online that isn’t shown on plus size models, and think a lot of people feel the same way. This should hold true in department stores also. You don’t get a good feel for the clothing by seeing it on a size 2 mannequin!

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