Superfit Hero was founded in 2015 by Micki Krimmel with the mission of creating performance activewear that truly fits plus-size bodies. After listening to customer feedback, the company made a groundbreaking decision in 2020 to discontinue straight sizes and focus entirely on serving plus-size customers, expanding its range to sizes L–7X (US 12–42). Unlike many activewear brands that simply…
Summersalt was founded in 2017 by Lori Coulter and Reshma Chattaram Chamberlin with the goal of reimagining swimwear through better fit, thoughtful design, and sustainability. Using more than 1.5 million body measurements from over 10,000 women, the brand developed its signature fit process to create swimwear designed around real bodies rather than traditional fit models. Originally launched as a swimwear brand,…
Smart Glamour was built around a made-to-order model that removes the size ceiling entirely. Every piece is made to the customer’s measurements meaning there is no maximum size and no compromise on fit. The brand’s commitment to representing diverse bodies in all its marketing and its refusal to operate within standard sizing conventions make it…
SKIMS was founded in 2019 by Kim Kardashian, along with co-founders Jens Grede and Emma Grede. The brand launched with the goal of reinventing shapewear by offering solutions that prioritize comfort, fit, and inclusivity across a broad spectrum of skin tones and body sizes. Initially recognized for its sculpting shapewear, SKIMS quickly expanded into underwear, bras, loungewear, sleepwear, swimwear, and apparel. The…
Savage X Fenty launched in 2018 with Rihanna’s stated mission to make lingerie for every body. The brand offers bras through a 46H cup and lingerie apparel and loungewear up to a 4X making it one of the most size inclusive intimates brands in the market. Its runway shows and campaign imagery set a new…
Founded by Kimberly Gordon, Selkie is known for romantic silhouettes and extended sizing across its collections.
Curvation is an intimates and shapewear brand focused on creating supportive undergarments that help women feel comfortable and confident in their everyday wardrobe. Best known for its bras, shaping briefs, camisoles, and smoothing shapewear, Curvation has built its reputation on combining functional support with accessible pricing. The brand emphasizes practical solutions for everyday dressing, offering products…
Simply Be is one of the UK’s most prominent online plus size destinations offering a broad range of trend-led apparel for sizes 10 to 32. The brand operates across dresses denim workwear swimwear and lingerie with a fast-fashion update cycle that keeps its offering current. It is part of the N Brown Group and has…
Slink Jeans was founded with a singular focus on creating premium denim for women with curves. The brand’s stretch denim construction and high-rise silhouettes are engineered for a fit that accommodates a range of body shapes without gapping at the back or pulling at the hips. With sizes 4 to 24 Slink Jeans is a…
Rosa Faia is the fashion-forward label of the Anita Group specializing in luxurious full-figure and plus size lingerie. Its bra range extends to a J cup with delicate lace and beautiful fabrications rarely associated with fuller figure sizing. The brand is a premium recommendation for plus size shoppers seeking intimate apparel that combines genuine fit…
Reformation was founded in 2009 with a commitment to sustainable production and has since become one of the most recognizable names in responsible fashion. Its plus size range extends to a 3X and carries the brand’s signature California-cool aesthetic including wrap dresses slip styles and easy separates. The brand publishes detailed environmental impact data and…
PrettyLittleThing Plus is the extended size arm of the UK-based fast fashion brand covering sizes 16 to 26. The brand is known for its club-ready and going-out styles with a social media-driven aesthetic that changes rapidly. Its price point makes it accessible to younger plus size shoppers and its range covers dresses tops sets and…