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FFFWeek(end): The State of the Curvy Community Panel Action Items

Marie Denee by Marie Denee
15 years ago
- Last edited by: Marie Denee -
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Full Figured Fashion Week(end) Los Angeles, The State of the Curvy Community Panel

If you missed Full Figured Fashion Week(end) Los Angeles, you missed a three-day filled bonanza of fashion, empowerment, and dancing! One of the key highlights for this event were the panel discussions. AMAZING! On Friday, October 29th, the Curvy Collective hosted a panel discussion for Full Figured Fashion Week(end) Los Angeles titled: The State of the Curvy Community Panel.

Moderated by Chenese Lewis, conversations were raw, real, and racy! The panelists, including Kelly Price, Reah Norman, Sharon Quinn, Heinrich St. Germain, and Judge Karen shared their impassioned positions about plus size fashion, the community, and what steps we can take to make it better!

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Taking a proactive stance, moderator Chenese Lewis rounded up ten action points as a challenge and marching orders to the audience for us to make change!

The Ten Action Points for the Curvy Community as agreed upon at The State of the Curvy Community Panel Discussion:

1. Don’t settle for less.

We should not blithely celebrate the appearance of mere size-8 models on the runway as being a victory for plus-size women, as that is not anywhere near a plus size. Accepting this tokenism can also do more harm than good, as it signals to the fashion industry that full-figured women will be content with a model of any size, however thin, so long as she is merely labeled plus size. Our loyalty must be to the plus-size body, not merely to the plus-size label. If the label is falsely applied, this must be changed. Plus-size models should at least be the size of the clothing that they’re modeling — and without padding. Plus-size fashion begins at size 14W and up.

2. Don’t believe the hype.

Do not buy into the excuses that the fashion industry offers for its size-discriminatory practices. For example, do not accept the myth that smaller models sell products better than larger models. No one knows which models were compared in such surveys, how they were styled etc. All real-life feedback proves the opposite — that women do want to see true plus-size models.

3. Industry professionals stand your ground.

When working on mutual projects (e.g. lookbooks, editorials) and the agencies wish to promote their barely full-figured models, tell them that you would much rather work with the larger plus-size models whom the agencies represent, because this is what the public wishes to see. Engage in a give-and-take. Nudge your professional partners in a more size-positive direction.

4.  Bloggers use your power for good!

When participating in blogger conferences organized by plus-size companies or labels, encourage these labels to use larger plus-size models. Encourage the industry professionals to get into a more size-positive mindset. When discussing a fashion item that a plus-size retailer or label is promoting on a smaller model, give an honest appraisal of the piece, but also always include a firm and unambiguous statement that you would prefer to see it on larger plus-size models in the company’s advertising, and express disappointment that the advert didn’t include a larger model in the first place. Present this to the company as an easy opportunity for improvement. Encourage these labels to use their power to feature the larger plus-size models whom the blogger and her readers want to see.

5.  Focus your primary efforts on the plus-size fashion industry, not the straight-size fashion industry.

Stop focusing on the straight-size industry, which is anti-plus, and which always demands compromises and concessions (e.g., diminishing the size of plus-size models until they’re not plus-size at all). Rather, we should focus all of our efforts on improving the plus-specific, full-figured fashion industry. Do not be concerned that this is fashion “segregation.” Rather, think of it as fashion independence. Even the most powerful plus-size bloggers will only ever have a limited influence on straight-size fashion, because that industry can always write off such criticism as coming from a voice that is “not their constituency.” But plus-size fashion bloggers do have an influence on plus-size fashion. Therefore they can combat size discrimination within the plus-size segment of the industry.

6.  More media platforms for plus size women!

Currently there are no print publications for plus size women and very few positive roles in film and television if any. We must continue to create new opportunities as well as support the platforms that do exist and help them grow (online magazines, podcasts, blogs, etc) by helping to bring exposure to the various outlets that cater to us.

7.  Celebrate the companies that get it!

Loudly praise retailers or labels that do feature fuller-figured models, use positive imagery in advertising, and provide quality products and services. Don’t forget to write positive letters to companies and networks when you see something you like!

8.  Don’t support companies that don’t support you!

Money talks, bottom line. If you do not feel that a company is up to your standards for any reason, rather it be the marketing and advertising, or the quality of the product, simply don’t patronize them. Once the company notices a decline in profits they will be force to make changes.

9. Be Positive!

There is an old saying that goes “You can catch more flies with honey than vinegar”.  Always let your voice be heard when you are not pleased with an advertising campaign or company, however a company is more likely to respond to constructive criticism rather than angry rants.

10. Self loathing has to stop! Love your body!

There must be no line separating plus-size fashion and size advocacy. The industry is an advocacy industry by its very nature. (If it weren’t, it wouldn’t exist at all, and everyone would simply discuss straight-size fashion.) Moreover, advocacy sells, because plus-size women who feel better about themselves will spend money on fashion to beautifully dress the full-figured body that they have right now, rather than skimping on mere “temporary/disposable” clothing and spending the bulk of their money on diet-starvation or gym-torture to diminish their figures.

Now that we have defined the The State of the Curvy Community Panel TEN ACTION STEPS, which ones will you employ? Which ones do you agree on? Sound off and let me know!

Tags: plus size community
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Marie Denee

Marie Denee

Marie Denee is a digital marketing strategist, media aficionado, and plus size fashion pioneer. Known as the “walking wiki of plus-size fashion,” Marie has spent over two decades empowering women to celebrate their curves while reshaping the paradigm of fashion norms. In 2008, she launched The Curvy Fashionista, a leading plus-size digital media platform, in response to systemic issues within plus-size fashion, including poor merchandising, back-of-store placement, and a lack of size-inclusive design expertise. As Editor-in-Chief, Marie and her team curate plus size wardrobe and style options from top fashion brands, deliver inclusive news content, and host community-centered events virtually and in person.

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Comments 14

  1. bethamint says:
    15 years ago

    These are all such great points, I agree with every single one.

    Reply
    • Marie Denee says:
      15 years ago

      Is there one that resonates more with you? Which do you already employ?

      Reply
      • bethamint says:
        15 years ago

        Umm, one thing I always try to do is use my blogging powers for good and giving honest appraisals of things I review, even if they were sent to me by the company – it’s not helping anyone to call something brilliant when it isn’t. And I don’t tend to shop in places that don’t carry my size, so probably 4 and 8 are the ones I employ already. Reading number 7 made me think of a company I need to talk up a bit more on my blog because I really do think they get it.

        1. and 2. are ones I need to take on board more, I think I need to get a little angrier about things sometimes!

        Reply
        • Marie Denee says:
          14 years ago

          Yeahhh! This is really good to hear! I think getting angry has to be done with strategy- or at least replying to it… you can be mad, but you have to channel your anger in a positive way! To garner change, attention, and a proactive response! 🙂

          Reply
  2. Grit and Glamour says:
    15 years ago

    Such fantastic advice! Bloggers really DO have more power than they realize.

    ♥ V
    http://www.gritandglamour.com
    twitter: @gritandglamour

    Reply
    • Marie Denee says:
      15 years ago

      Yes! Like you! and your post!!!! You had the streetstyle companies on their toes! Brava to you!

      Reply
  3. Ms. Aja B. says:
    15 years ago

    I *love* the action points! Two thumbs way up! Especially for #6, #7 and #8!

    Reply
    • Marie Denee says:
      14 years ago

      Thanks Aja!!! Are 6,7,8 already being used by you?

      Reply
  4. Ashe Mischief says:
    14 years ago

    Yes, yes yes! These are so fantastic, and I love seeming them as this list of marching orders. I see these as orders for all women, regardless of size.

    Reply
    • Marie Denee says:
      14 years ago

      I agree! Are you already using these items? Do share which you already play with!

      Reply
      • Ashe Mischief says:
        14 years ago

        Well, I can definitely say, while I would like to lose weight, I think I love my body more now than I ever have! I think in the last year, fashion companies have grown so far in making plus-sized clothes– sometimes I can’t count all the options available to me at all sizes! (So there’s some positivity for you)– and I definitely love to celebrate the companies that get it!

        Reply
  5. ariel says:
    14 years ago

    i could write a novel on how awesome i think these points are. thank you for sharing!

    Reply
    • Marie Denee says:
      14 years ago

      Any and EVERYTIME Love!

      Reply
  6. Marie Denee says:
    14 years ago

    Thank you love! Thank you for the support and for seeing this vision!

    Reply

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