Cue the Confetti! Universal Standard Just Blessed Nordstrom

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Finally, More Places to Shop In-Store for Plus Size Fashion!

For years, plus size shoppers have been left with dwindling options when it comes to shopping in person. Ever since the pandemic, the retail landscape has shifted, with many brands merging or acquiring each other, pulling plus sizes from stores or moving online entirely. But today, we have some exciting news! Today, we’re thrilled to announce Universal Standard in Nordstrom.  The brand known for setting the gold standard in size inclusivity, is officially launching inside Nordstrom stores across the country.

This partnership is a game-changer. While Universal Standard has always been a leader in inclusive fashion, offering every style in sizes 00-40, their new collaboration with Nordstrom brings their size 12-32 offerings directly to 20 Nordstrom locations. This means that for the first time in years, many plus size shoppers will be able to touch, try on, and experience high-quality, stylish clothing in-store—something that’s become all too rare.

Why This Is a Big Deal

Let’s talk about access. The fact that 67% of women in the U.S. wear plus sizes yet have a fraction of the in-store shopping options compared to straight sizes is frustrating at best, exclusionary at worst. The ability to shop in-store isn’t just about convenience; it’s about the experience—feeling the fabrics, testing the fit, and knowing that you belong in the fashion world just like anyone else.

That’s why Universal Standard’s move into Nordstrom is such a crucial moment. It not only makes plus size fashion more accessible but also signals to the industry that size inclusivity is a necessity, not an afterthought. And with the recent retractions of plus size fashion and its access, this news is exciting…

Where You Can Find Universal Standard in Nordstrom

Starting this week, you’ll be able to find Universal Standard at these 20 Nordstrom locations:

What You’ll Find

Universal Standard in Nordstrom is bringing its signature collection of premium wardrobe staples to Nordstrom, featuring ultra-comfortable denim, elevated basics, stylish outerwear, and versatile essentials that prioritize fit, quality, and modern style. Whether you need a perfect-fitting tee, a classic trench, or the dreamiest pair of jeans, you’ll finally be able to find them in-store.

Universal Standard in Nordstrom= A Step in the Right Direction

This move is just the beginning. Universal Standard’s expansion doesn’t stop at Nordstrom. The brand is also launching with Anthropologie, Macy’s, Wantables, and nearly 50 boutiques nationwide this year! Talk about making plus size fashion accessible…

“For too long, the fashion industry has been defined by exclusivity, but at Universal Standard, we’re dismantling this outdated norm and democratizing the shopping experience to celebrate all customers, regardless of size,” says Polina Veksler, co-founder and CEO of Universal Standard.

Check out the newest arrivals at Nordstrom.com and UniversalStandard.com!

And Nordstrom is on board with this vision. “We’re committed to making sure we can deliver great styles across the size spectrum that make customers look good and feel their best,” says Emily Crandall, SVP and Head of Women’s Apparel at Nordstrom.

So, plus size fashion lovers, it’s time to get excited. The days of being shut out of in-store shopping are slowly but surely changing, and Universal Standard is leading the charge. Will you be heading to Nordstrom to check out the new collection? Let us know in the comments!