Founded in 1988 by Mark Badgley and James Mischka, Badgley Mischka built its reputation on luxurious, beautifully embellished evening gowns favored by Hollywood stars on the red carpet. The house spans designer dresses, occasion and bridal gowns, footwear, and accessories, all marked by couture-level detailing, dramatic silhouettes, and a classic-meets-contemporary glamour. Its eveningwear is offered…
Launched in 2000 by founder and CEO Susan Barone, Always For Me has become one of the most established online destinations for plus size swimwear, with a catalog spanning swimsuits, cover-ups, activewear, and full-figure lingerie in sizes 14–26. The retailer carries its own exclusive Chic, Sport, and Control labels alongside well-known swim brands, and has…
Founded in Germany in 1949, Adidas is one of the world’s largest sportswear companies, and in recent years it has built out a dedicated women’s plus-size range in sizes XXS–4X. The collection covers performance and lifestyle apparel — leggings, sports bras (30A–48E), tops, hoodies, track pants — plus swimwear and footwear, built with the brand’s…
Denise Fócil founded AS by DF in 2009 with a single goal: to craft the perfect leather jacket, sustainably. The brand has grown into an elevated contemporary collection of leather essentials, dresses, tops, and separates known for its edgy-luxury sensibility and masterful leather craftsmanship, much of it using recycled or upcycled leather. AS by DF…
Athleta became a Certified B Corporation in 2018 and has since expanded its plus size offering to include over 500 styles in XXS to 3X available both online and in all physical store locations. Known for its thoughtful construction wider straps and supportive bras the brand delivers genuine performance wear for active plus size women….
Warp + Weft was built to close the gap between ethical manufacturing and genuine size inclusivity in denim. The brand produces its denim at a single vertically integrated sustainable mill and offers sizing from 00 to 24. Its high-rise shaping styles and ethical sourcing have made it a reference point for conscious shoppers who want…
Where My Feet is an Australian DTC brand built for plus size women who are often excluded from the standard retail size range. Starting at a size 16 and extending through larger sizes the brand focuses on current trend-led styles that treat its extended size customer as the primary rather than the afterthought.
Smart Glamour was built around a made-to-order model that removes the size ceiling entirely. Every piece is made to the customer’s measurements meaning there is no maximum size and no compromise on fit. The brand’s commitment to representing diverse bodies in all its marketing and its refusal to operate within standard sizing conventions make it…
Yitty launched in 2022 as a collaboration between singer Lizzo and Fabletics. The brand approaches shapewear from a body liberation lens offering sizes XS to 6XL with a vibrant expressive aesthetic. Its collections include shapewear bodysuits loungewear and intimates all produced with sustainability certifications and a design ethos grounded in celebrating rather than concealing the…
TomboyX was founded to create underwear and basics that welcome all bodies and all gender expressions. With sizes XS to 6X across its underwear swimwear and activewear range the brand is one of the most size and gender inclusive options in the intimate apparel market. Its quality OEKO-TEX certified fabrics and consistent extended sizing have…
Unique Vintage has been creating vintage and retro-inspired fashion since 2000. The brand offers sizes from XS to 5X across dresses swimwear and separates and is particularly strong in swing dresses pinup styles and retro swimwear. It is one of the few brands in the vintage-inspired space that treats plus size as central to its…
Founded by Wray Serna, the brand blends bold patterns with inclusive sizing and modern silhouettes.