Target has pointed its “target” at the plus size consumer! Target recently announced the lookbooks for three out of more than twelve brands exclusively joining them via their corporate site.Two particular brands we have to shout-out is A New Day and Goodfellow & Co! What makes these brands special is their inclusion, whether it’s sizing or featuring people of color! The clothing brands feature plus size as well as big and tall sizes!!
The extra dope thing about the inclusion is that it’s seamless! There’s no separate section for plus sizes, it’s included in the standard size line!
A New Day is all about the versatile pieces to transform a fierce girl from work to play! Apparel and accessories line range in sizes 0-16 and XS-XXL, with some pieces extending to plus size, X-4X and 14W-26W in select stores and online. I’m eyeing that pleated skirt in yellow!
Goodfellow & Co is for the classic yet modern guy. Apparel and accessories come in standard, tall, big, and big and tall sizing. Additionally, extended size shoes will be launching in 2018. I’d definitely do a double-take if I saw a honey walking by in one of these pieces, like the shawl pocket cardigan!
“These brands are the perfect example of what makes Target ‘Tar-zhay.’ Each offers incredible design, great quality and truly unbeatable value. That’s something you can find only at Target,” said Target executive vice president and chief merchandising officer Mark Tritton in an official press release. “Since announcing these new brands, we’ve been blown away from the excitement we’ve seen from our guests. While they’ll have to wait a little longer to shop, now they can see what we’ve been working so hard on. And the best part — we’re just getting started.”
Target already serves as one of my sanctuaries, so I am all-aboard this fashion inclusive train!
A New Day and Goodfellow & Co will hit Target stores on August 27th. Check out the lookbooks for each brand here & here!
What do you think about these new brands? Any favorite pieces? Hurry up and take our money, Target!
Tonja Renée Stidhum is a writer/director made of sugar and spice and everything rice. She has the uncanny ability to make a Disney reference and a double entendre in the same sentence.