Brand carries sizes up to 40 and beyond, providing some of the most extended sizing available in plus size fashion.
Smart Glamour was built around a made-to-order model that removes the size ceiling entirely. Every piece is made to the customer’s measurements meaning there is no maximum size and no compromise on fit. The brand’s commitment to representing diverse bodies in all its marketing and its refusal to operate within standard sizing conventions make it…
Superfit Hero was founded in 2015 by Micki Krimmel with the mission of creating performance activewear that truly fits plus-size bodies. After listening to customer feedback, the company made a groundbreaking decision in 2020 to discontinue straight sizes and focus entirely on serving plus-size customers, expanding its range to sizes L–7X (US 12–42). Unlike many activewear brands that simply…
SKIMS was founded in 2019 by Kim Kardashian, along with co-founders Jens Grede and Emma Grede. The brand launched with the goal of reinventing shapewear by offering solutions that prioritize comfort, fit, and inclusivity across a broad spectrum of skin tones and body sizes. Initially recognized for its sculpting shapewear, SKIMS quickly expanded into underwear, bras, loungewear, sleepwear, swimwear, and apparel. The…
Savage X Fenty launched in 2018 with Rihanna’s stated mission to make lingerie for every body. The brand offers bras through a 46H cup and lingerie apparel and loungewear up to a 4X making it one of the most size inclusive intimates brands in the market. Its runway shows and campaign imagery set a new…
Founded by Kimberly Gordon, Selkie is known for romantic silhouettes and extended sizing across its collections.
Old Navy has been a consistent source for affordable plus size fashion with a size range that extends to 4X across most of its apparel collection. The brand’s denim in particular is frequently cited for delivering genuine extended sizing with inclusive fits across inseams and rises. It continues to offer reliable basics activewear swimwear and…
Playful Promises was founded with a commitment to making beautiful fashion-forward lingerie in genuinely inclusive sizes. The brand carries styles from a 6 to 36 and covers bras bralettes sets and sleepwear with an aesthetic that leans toward bold colors rich textures and confident design. It is a consistent recommendation in the UK and internationally…
Rosa Faia is the fashion-forward label of the Anita Group specializing in luxurious full-figure and plus size lingerie. Its bra range extends to a J cup with delicate lace and beautiful fabrications rarely associated with fuller figure sizing. The brand is a premium recommendation for plus size shoppers seeking intimate apparel that combines genuine fit…
Maurices has been a consistent resource for plus size shoppers in mid-market and rural retail. The brand carries a broad range of casual and casual-dressy apparel in sizes XS to 4X at price points that prioritize accessibility. Its denim range and dress selection are frequently cited by plus size shoppers as reliable fits at an…
Leota was founded to solve the working woman’s daily dressing problem with pieces that look polished on arrival and recover from a suitcase without complaint. Its wrinkle-resistant fabric and classic wrap and shift silhouettes have made it a staple for professional plus size women. The brand carries sizes XS to 5X and is frequently recommended…
Girlfriend Collective launched in 2016 with a commitment to making high-performance activewear from recycled post-consumer bottles. Every piece is produced in an SA8000-certified factory and sized from XXS to 6XL ensuring that its minimalist performance aesthetic is available to all. The brand is a reference point in the plus size activewear space for both its…
Halara launched with a focus on closing the gap between activewear and everyday dressing. Its most recognized product the dress-pant yoga pant became a viral sensation for offering gym-to-street wearability. The brand carries sizes XS to 4X and is known for its flat-lock seams breathable fabrics and styles that work equally well for low-impact workouts…