17 Sundays
17 Sundays is an Australian plus size label founded in 2010 by best friends Claire Primrose and Nikala Vagg. Designed in Melbourne, it carries sizes AU 12–26 and is best known for the fit of its stretch denim alongside shirts, dresses, and elevated basics. The brand is independent and has built a cult following without corporate backing.
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Brand Attributes
About The Brand
About 17 Sundays
17 Sundays was started in 2010 by Claire Primrose and Nikala Vagg with the aim of shaking up plus size fashion in Australia. The label is best known for its bespoke, well-fitting stretch denim, but its range extends across shirts, dresses, raincoats, and relaxed lifestyle basics, often featuring original prints and sustainable fabrics like linen. Operating as an independent, founder-led brand, 17 Sundays has earned recognition for the quality of its fit and design — including a Melbourne-made denim boiler suit ranged by Vogue US.
BRAND FIT DETAILS
Sizing & Fit Details
A closer look at the sizing range, fit focus, and specialty details that shape how this brand serves plus size shoppers.
Size range
Footwear & Accessories Sizing
Specialty Fit
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IN TCF EDITORIAL
Featuring 17 Sundays
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