TCF FASHION INDEX / BRAND PROFILE
17 Sundays
- Size Range Up to 24
- Price Tier Accessible
- Category Denim, Dresses
- Status Active
17 Sundays
At a Glance
Launch Year
2010
Region
Australia
Why You'll Want to Know Them
17 Sundays is an Australian plus size label founded in 2010 by best friends Claire Primrose and Nikala Vagg. Designed in Melbourne, it carries sizes AU 12–26 and is best known for the fit of its stretch denim alongside shirts, dresses, and elevated basics. The brand is independent and has built a cult following without corporate backing.
SIZING + FIT INTELLIGENCE
Sizing & Fit Details
SIZE RANGE
Up to 24
KEY ATTRIBUTES
Extending Sizing
About 17 Sundays
17 Sundays was started in 2010 by Claire Primrose and Nikala Vagg with the aim of shaking up plus size fashion in Australia. The label is best known for its bespoke, well-fitting stretch denim, but its range extends across shirts, dresses, raincoats, and relaxed lifestyle basics, often featuring original prints and sustainable fabrics like linen. Operating as an independent, founder-led brand, 17 Sundays has earned recognition for the quality of its fit and design — including a Melbourne-made denim boiler suit ranged by Vogue US.
SHOP THE COLLECTION
Shop 17 Sundays
Go straight to the source for 17 Sundays's full collection.
