17 Sundays

Founded in 2013 in Melbourne, Australia, 17 Sundays was created by sisters Amy Loewenberg and Melanie Flintoff, who were frustrated by the lack of fashionable clothing available for plus-size women. Their vision was to design clothing that reflected modern street style rather than traditional plus-size fashion, giving curvy women access to the same effortless, trend-conscious wardrobes available in straight sizes. The brand specializes in elevated everyday dressing, offering denim, knitwear, dresses, tops, pants, outerwear, and matching sets. Rather than simply scaling up straight-size garments, every collection is designed specifically for curve bodies with attention to fit, proportion, comfort, and premium fabrication. 17 Sundays has become known for its relaxed Australian aesthetic featuring oversized shirts, premium denim, utility pieces, neutral color palettes, and modern tailoring. The label regularly collaborates with influencers and creators within the plus-size community while showcasing diverse models who reflect its customer base. Today, 17 Sundays ships internationally through its direct-to-consumer platform and remains one of Australia’s leading contemporary plus-size fashion brands. The company continues to champion inclusive fashion by creating stylish, high-quality clothing designed exclusively for curves.