Hanifa
Hanifa is a Washington, DC–based direct-to-consumer womenswear label founded in 2011 by Anifa Mvuemba, a Kenyan-born American designer of Congolese descent. Known for curve-hugging, structured silhouettes and bold color, it offers size-inclusive sizing from 0–20 (XS–3X) and a bridal line. The Black, woman-owned brand made history with its viral 2020 3D virtual runway.
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Brand Attributes
About The Brand
About Hanifa
Anifa Mvuemba launched Hanifa in 2011, building a self-taught, independent label committed to celebrating women of all shapes through vibrant color and strong, sculptural tailoring. The brand became a size-inclusive standout (sizes 0–20) and drew global attention in May 2020 with its “Pink Label Congo” collection, presented on invisible 3D avatars in a pioneering virtual runway, and has since been worn by Beyoncé, Tracee Ellis Ross, and Issa Rae and recognized by the CFDA/Vogue Fashion Fund. Hanifa expanded into bridal and inclusive luxury, though in early 2026 Mvuemba announced an indefinite pause on production amid fulfillment challenges.
BRAND FIT DETAILS
Sizing & Fit Details
A closer look at the sizing range, fit focus, and specialty details that shape how this brand serves plus size shoppers.
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Footwear & Accessories Sizing
Specialty Fit
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