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The History of Just My Size: How the Plus Size Retailer Has Held Us Down for Decades

Ashley Blackwell by Ashley Blackwell
2 months ago
- Last edited by: Simone -
Reading Time: 4 mins read
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the history of just my size

Image via eBay

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While itโ€™s true many retailers have jumped on the plus size fashion bandwagon, we must highlight how one of our OG allies has succeeded in its years-long mission of providing premium clothing for larger bodies. This is the history of Just My Size and its impactful contributions to The Curvy Committee. Still, to this very day, that remains.

If you didnโ€™t know, Just My Size (a HanesBrands Inc. company) first burst onto the scene in the 1980s, introducing comfortable hosiery for the full-figured female through its parent corporationโ€™s phenomenon, Lโ€™eggs. The now-empire accumulated massive success, as its advertisement enticingly showcased voluptuous women confidently sporting the pantyhose from the dollar store to the dance floor. Although its target audience was pleased with the opportunity to purchase tightness-free undergarments, the TV campaigns proved to be quite controversial.

At the time, fat representation in fashion arenas wasnโ€™t as heard of as it is in modern-day, but the history of Just My Sizeโ€™s competitive marketing changed the narrative and set a (very) high standard for plus size wear.

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the history of just my size
PICTURED: 1980s print ad of Just My Size by Lโ€™eggโ€™s pantyhose | Image via eBay

The History of Just My Size โ€” How the Company Set Itself Apartย 

A tiresome day through the hallways of your local high school or behind the walls of your nine-to-five was usually accompanied by catalog browsing to take the edge off at home. With Just My Size, we were able to open its newest shopping pamphlet and place orders directly from the sofa on the chair weโ€™d sat on the sidewalk to people-watch.ย In these booklets was a roster of Hanes-produced subdivisions, such as Lโ€™eggs, Just My Sizeโ€™s expanded collection of lingerie, Bali, Glamorise, and Playtex.

Many of us chubbier individuals fell in love with the endless possibilities of panties, bras, shapers, pajamas, and day-to-day pieces layered from page to pageโ€“products that accurately catered to curves and promoted the idea of loving yourself where and how you are. Thus, picking up pocketbooks to break the bank for items just our sizeย was considered a delicacy.

As the years progressed, so did the catalogโ€™s inventory. Just My Sizeโ€™s jeans became a huge hit for those tired of squaring up with pant zippers or (unpleasantly) having to stuff their extra rolls and love handles into rough material. By the 2000s, the fabric alone had crowds cluttering the businessโ€™ display at Walmart, a then-uber-successful hub for the apparel giant. Those on every end of the heavier scale were granted their wishes to find everything from intimates to swimsuitsโ€“regardless of their physiqueโ€™s makeup. Not only did Just My Size have various frame types in mind, but the enterprise offered a wide range of colors and sizes.

Per their website, Just My Size (seemingly) goes up to 6X. Flaunting a seamless, support module, the brand is recognized among the big leagues and is available online or offline at its department-store carriers.

the history of just my size
Image via onehanesplace.com

In conclusion, itโ€™s safe to say that Just My Size will always be remembered as a plus size girlโ€™s one-stop shop. It quickly became in high demand for its aim to supply ALL of our needs. This sensational sales pitch (paired with the makerโ€™s ability to evolve with time) earned them a legendary title in more ways than one.

They understood a bigger womanโ€™s body and what we required to feel sexyโ€ฆ and seen. To our first and forever best friend, Just My Size, thank you for designing for us during a period when many were against us. Thank you for considering the simple fact that we truly are all made differently, with numerous silhouettes that are just as deserving to look good as the next.

Did you know about the history of Just My Size? What was the first thing you purchased from Just My Size? How did it make you feel? Let us know in the comments below!

The authorโ€™s content and opinions have not been pre-reviewed, approved or endorsed by Discover.

Tags: Discover x BOMESIJust My Sizeplus size fashionplus size hosiery
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Ashley Blackwell

Ashley Blackwell

Ashley Blackwell is a multifaceted journalist, independent author, book publisher, and graphic designer from Alabama. With nearly ten years of experience in Entertainment/Lifestyle writing, the Southern belle has an extensive rรฉsumรฉ that flaunts 60+ celebrity interviews (Tank, Ledisi, Lynn Whitfield, Chrisette Michele). Her bylines can be seen in many of today's top publications, such as Baller Alert, Kontrol Girlโ€”a sister brand to Kontrol Magazine, The Jasmine Brand, Parlรฉ Magazine, The Curvy Fashionista, and LoveBScott, among others. When she's not penning her next article, creating for a client, or putting together a new storyline, Ashley enjoys music, reading, all things beauty, trying new foods, traveling, and spending time with her family.

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Comments 3

  1. cdthomas says:
    6 years ago

    Their long sleeved t-shirts are life; I live in them, and their designs are not too flashy for work.

    Reply
  2. Linda says:
    3 years ago

    But what happened to to Just My Size? I Canโ€™t find them anywhere? The five pocket jeans without the elastic waist?
    Linda

    Reply
  3. Miller says:
    1 year ago

    I used to LOVE their hosiery when I was a teenager going to church. Now that Iโ€™m in my 40s, I love the way pantyhose looks on my legs when I put on a dress or a skirt, but I canโ€™t find any that fit me like JMS did in the 90s. As a matter of fact, I canโ€™t find ANY JMS hosiery anymore. Itโ€™s like they vanished and provided no warning. Thereโ€™s One Hanes Place, but they donโ€™t have any JMS branded hosiery.

    Reply

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