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Joie Extended Sizes?! This is Exciting! Contemporary Brand Joie Launches Plus Size Range!

Marie Denee by Marie Denee
3 years ago
Reading Time: 8 mins read
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Joie Extended Sizes

Image via Joie on Instagram

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Are you looking for an elevated contemporary brand that channels the bohemian aesthetic you have been searching for? As some brands have retracted their approach into plus, forward thinking and innovative brands lean in, to understand and give us what we need. Such is the case with the launch of Joie extended sizes.

Joie Extended Sizes
Image via Joie on Instagram

We appreciate when various contemporary, mainstream brands extend into plus sizes. Not just a size 18 or 20 and calling it โ€œinclusive,โ€ but those brands that follow traditional sizing, including sizes up to at least a size 3X. At Joie, you can expect bohemian styled plus size options from a size 14 up through a size 28, or a size 0x up through a size 4X.

โ€œMore Sizes, Same Joieโ€

ADANSON MINI SILK DRESS- Joie extended sizes
ADANSON MINI SILK DRESS at Joie.com

If you are not familiar with the brand, Joie / juh-wa / means Joy in French. You will find this brand in all the top department stores, in their contemporary designer sections (ex. Y.E.S department at Bloomingdales).

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โ€œWe wanted to make beautiful, flattering clothing that reflects the brand as a whole. We use the same fit technique as we do on other sizes, with more attention to the way we develop it in order to see the same look and feel in every size.โ€

What to Expect from the Joie Extended Sizes Collection

Joie Extended sizes
DAMIEN WOOL CARDIGAN at Joie.com
WILMONT SILK PANT- Joie Extended sizes
WILMONT SILK PANT at Joie.com

Imagine our surprise when we stumbled across Joie extended sizes, while perusing the newest arrivals at Nordstrom! Immediately, we had to connect with the brand to learn more about this launch, their goals, and approach into the plus size fashion space.

A special shout out to Ig Influencer, Rachel of @lovelyinLA whose post inspired further digging!

View this post on Instagram

A post shared by Rachel / Style Travel Food (@lovelyinla)

โ€œJoie has been one of the most sought-after contemporary brands catering to the savvy, fashion-minded, modern woman. Joieโ€™s designs are constantly inspired by the Southern California lifestyle and its casual, yet sophisticated way of life. Feminine and effortlessly chic, Joieโ€™s heritage offering includes a range of romantic dresses, bohemian tops, fluid sheers and soft sweaters, with denim, and shoes.โ€

EPINE SLEEVELESS SILK TOP- Joie Extended Sizes
EPINE SLEEVELESS SILK TOP at Joie.com

Think the softest of silks and cottons in fluid, relaxed shapes, and flowing fabric in bold and intricate patterns. Joie is committed to โ€œhelp every woman look, and feel, her best.โ€

ROUSSEL MIDI SILK DRESS- Joie Extended Sizes
ROUSSEL MIDI SILK DRESS at Joie.com

With Joie extended sizes, you do not have to worry about a basic or watered-down version of their collection for the plus size shopper. You will see silk mini dresses, the same sumptuous knits, and the workplace essentials that Joie is known for.

DAUPHINE MIDI COTTON DRESS- Joie Extended sizes
DAUPHINE MIDI COTTON DRESS at Joie.com

With Joie extended sizes, available up through a size 28 or 4X, Joie stays committed to โ€œcreating clothes that are designed with outstanding attention to detail, impeccable quality, and time-defying appeal.โ€

FANO LONG SLEEVE SILK TOP- Joie Extended sizes
FANO LONG SLEEVE SILK TOP at Joie.com

And the Joie extended sizes collection is not just limited to their dresses and knits. We will also have a new denim option to play in with the introduction of ย Joie Denim. This inclusion was intentional to โ€œcater to a broad spectrum of women seeking modern styles that are made to last.โ€

MAXINE PARK SKINNY - Joie extended sizes
MAXINE PARK SKINNY at Joie.com

Well, alright Joie!

You can shop the Joie Extended Sizes collection NOW at Joie.com!

This is exciting to have more brands in the contemporary plus size space. Especially if you are one who loves a great piece of clothing that lasts more than a few seasons, that wears and breathes nicely, and has a timeless aesthetic.

We hope to see additional brands step into the arena, especially as there are experts and specialists that can speak to the community, industry, and marketplace.

What do you think of Joie extended sizes?? Does this new about a new contemporary brand stepping into the plus size fashion space excite and intrigue you?

Could you see yourself in a few of these options that Joie has for us?

Let us know your thoughts in the comments below!

Tags: contemporary plus size fashionJoie
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Marie Denee

Marie Denee

Marie Denee is a digital marketing strategist, media aficionado, and plus size fashion pioneer. Known as the โ€œwalking wiki of plus-size fashion,โ€ Marie has spent over two decades empowering women to celebrate their curves while reshaping the paradigm of fashion norms. In 2008, she launched The Curvy Fashionista, a leading plus-size digital media platform, in response to systemic issues within plus-size fashion, including poor merchandising, back-of-store placement, and a lack of size-inclusive design expertise. As Editor-in-Chief, Marie and her team curate plus size wardrobe and style options from top fashion brands, deliver inclusive news content, and host community-centered events virtually and in person.

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