Hold on to your vintage pearls, because the Christina Hendricks x Joanie Clothing Collection just dropped… and it’s everything you’d expect from the six-time Emmy-nominated actress. Known for her iconic role as Joan Holloway in Mad Men, Christina Hendricks has partnered with Joanie Clothing to create a 12-piece capsule that celebrates old Hollywood glam with a modern, curve-friendly twist.

A Collection Made for Glamorous Everyday Dressing
Launching exclusively on joanieclothing.com, TODAY, the Christina Hendricks x Joanie Clothing Collection is filled with romantic prints, vintage-inspired silhouettes, and fabrics that feel as luxurious as they look. Expect decadent velvets, floaty chiffons, and statement jacquards, all tied together with nostalgic florals and perfume-worthy dress names like Vetiver, Neroli, and Flowering Jasmine.
Christina’s design philosophy shines through: “Why have the everyday version when you can have the fancy one?” These aren’t just special occasion gowns, they’re dresses designed to elevate your everyday.

Let’s Talk Sizing (Because It Matters)
Here at TCF, we know fit is everything. The Christina Hendricks x Joanie Clothing Collection runs in US sizes 4 through 22. And what you should know? Joanie’s size 22 fits very close to a Torrid size 22. That means if you’re used to Torrid sizing, you’ll feel right at home slipping into one of these frocks. Inclusivity and consistency… yes, please.
That said, while we appreciate the extension to size 22 in this capsule, it still falls short of what’s considered traditional plus size, which often begins at size 14 and extends to at least a 24. For many in our community, true inclusivity means offering options through at least a size 28 or 30. It’s a step in the right direction, but there’s still more work to be done to ensure every curve is celebrated and represented.
Highlights from the Christina Hendricks x Joanie Capsule

A few standouts from the collection:
- Vetiver: A moody, tie-front midi inspired by 1920s smoking jackets.
- Immortal Flower: Velvet meets polka dot mesh in this dramatic, main-character maxi.
- Neroli: A structured puff sleeve velvet dress in deep green and Joan Holloway–worthy scarlet red.
- Flowering Jasmine: A mythical beast print maxi that Christina herself has worn.

Thoughtful and Sustainable
True to Joanie’s ethos, this collection is about future vintage; pieces you’ll treasure for years. Each dress is crafted from more responsible fabrics like recycled polyester velvet, LENZING™ ECOVERO™ viscose, and sustainably sourced chiffon. As a Certified B Corp, Joanie is committed to balancing style, sustainability, and inclusivity.
Christina Hendricks: More Than a Muse
What makes the Christina Hendricks x Joanie Clothing Collection truly special is that Christina didn’t just lend her name. She dove into design details, fabric selections, and silhouettes. Joanie’s founder Lucy sums it up perfectly: “Christina Hendricks has the whole kit and caboodle… she’s the full shebang.”

This collaboration is for anyone who loves dressing up for themselves, who believes in feeling a little more special even on ordinary days.
Should You Shop It?
If vintage-inspired glamour, inclusive sizing, and sustainable fabrics are your love language, then the answer is a resounding yes. These dresses won’t just sit in your closet waiting for a big event; they’ll make your everyday feel extraordinary.
Shop the Christina Hendricks x Joanie Clothing Collection at joanieclothing.com
#ChristinaHendricksXJoanie
Because everyday dressing should feel a little more special.