Viva Voce: A Store That Feels Like It Was Built Just for You
You’re strolling through Inman Park, iced latte in hand, when you spot it—a bright, inviting storefront that seems to wink at you from across the street. You step inside and… boom, you’re surrounded by racks and racks of clothes that actually come in your size. Not just “plus size” as an afterthought. Not just “one style in three colors” if you’re lucky. But real style. Your style. From Large to 6X.
Welcome to Viva Voce, y’all. And for our OG TCF ATL Fam… this one is for us.
What Is Viva Voce?
Viva Voce isn’t just a store. Viva Voce isn’t just a Pop-Up store and online marketplace. It’s a community, a collective movement on a mission to change the fashion industry. As the website puts it, Viva Voce is “a megaphone for the unheard,” created in real time, by you, for we, and open to everybody. So when you shop here, you’re uplifting a platform built on visibility, solidarity, and inclusivity—not just fashion.
Why Viva Voce is More Than Just a Pop-Up
This isn’t your average boutique moment. Viva Voce is a retail and community platform founded by Kate Zigrang, a tall, plus-size woman who’s been exactly where you’ve been: scrolling through racks, side-eyeing the “extended sizes” section, wondering why brands still can’t get it together. Instead of waiting for change, she created it herself.
Think sustainable. Think ethical. Think designer names you love like Tamara Malas, Nomads, SeeRoseGo, ABLE Clothing, and TomboyX—now available in full-size ranges. It’s a little indie boutique, and a whole lot of “OMG, I’m obsessed.”
The Grand Opening Was a Whole Scene
If you missed the July 31st grand opening party, you missed models of all shapes, sizes, and swag strutting the runway like they owned it (because they did). The open casting call pulled in local babes who showed the city exactly what inclusive fashion looks like. And the VIP night? A “who’s who” of Atlanta’s stylish set, complete with bubbly, laughter, and plenty of “Where’d you get that?!” moments.
Why You’ve Got to Go Now
Here’s the tea: she’s here for a good time, not a long time. This Viva Voce pop-up is set up
in Inman Park until mid-September—then she’s packing up and heading to the next major city.
This is our chance to show ATL can turn out for plus size fashion in style.
The Viva Voce Details
Where: 312 North Highland Ave. NE, Atlanta (Inman Park)
When: Now – September 14, 2025
Why: Because your closet deserves more than “it comes in black”
Make It a TCF Fam Day Out
Text your girls. Grab your cutest tote. Spend the afternoon trying things on, twirling in the
mirror, and saying “yes” to that outfit you didn’t know you needed. Because at Viva Voce,
you’re not squeezing into someone else’s idea of style—you’re defining it yourself.
See you there, ATL Fam. We’ll be the ones by the racks, hyping each other up like it’s a runway.
Learn More & Get Involved
For those wanting to switch up their style or refine their fashion taste, Viva Voce is also offering personal stylist appointments, where you can book a one-on-one appointment with a stylist. PLUS Sip & Shop event this Saturday from 4-9 pm. And it does not stop there… events like “Body Talk & Bubbles” night, “Find your Fit” themed parties, and a “Headshots & Hugs” weekend of fabulousness and affirmation are still to come! Be sure to follow Viva Voce on social media and sign up to be a member of the online community for more information.
If you’re ready to shop, connect, and be part of a fashion movement that truly sees you, visit
vivavoce.live for more details, brand stories, and ways to get involved. This isn’t just about
buying clothes—it’s about supporting a space that amplifies voices and celebrates bodies like
yours. Go ahead, ATL. Let’s show them how we do inclusivity.
