CURVYKINI was born from its founder’s frustration at being offered only matronly swim dresses in plus sizes, and her belief that not every curvy woman wants to cover up. The brand designs luxury, high-quality swimwear and resortwear — vintage-inspired bikinis, supportive underwire styles, and sculpting one-pieces — in an inclusive range of about sizes 10–24,…
Founded in Seattle in 1901, Nordstrom is one of America’s leading department stores, known for customer service and a wide, curated assortment. In recent years it has invested heavily in size inclusivity, extending plus and extended sizing across national brands, designer collaborations, and its own labels such as BP and Leith, and was an early…
Anifa Mvuemba launched Hanifa in 2011, building a self-taught, independent label committed to celebrating women of all shapes through vibrant color and strong, sculptural tailoring. The brand became a size-inclusive standout (sizes 0–20) and drew global attention in May 2020 with its “Pink Label Congo” collection, presented on invisible 3D avatars in a pioneering virtual…
Courtney Smith founded Courtney Noelle in 2013 to push the boundaries of plus size design, building a Brooklyn-based, made-to-order design house for bold, fashion-forward curvy women in sizes 10–28. The label is recognized for its daring prints, glamorous silhouettes, and playful themed collections (including ones inspired by Living Single and Girlfriends), and its custom designer…
Target, founded in 1962 and headquartered in Minneapolis, is one of America’s largest mass retailers and a reliable, budget-friendly source for plus size fashion. Its own brands, including the plus-focused Ava & Viv and the size-inclusive Universal Thread and Wild Fable, carry extended sizing up to around a 4X, and Target has made inclusivity a…
Diarra Blu is the fashion line of designer Diarra Bousso, who fuses her love of fashion and mathematics by deriving the brand’s intricate signature patterns from mathematical equations. The size-inclusive label serves women from 0 to 3X and goes a step further by custom-fitting pieces to each customer’s height, addressing fit gaps that off-the-rack plus…
Curvy Bombshells set out to challenge the assumption that plus size shoppers only want affordable basics, building a premium swimwear and lingerie label designed exclusively for curvy women in sizes 14–28. The founder-led, direct-to-consumer brand applies luxury-level fit precision and craftsmanship to bold, eye-catching pieces — supportive bikinis, sculpting one-pieces, lace bodysuits, and bridal lingerie…
Founded in 2014 by Atlanta-based plus size model and designer Francie Maupin, The Diva Kurves Collection delivers high-quality, durable clothing that mixes chic with fierce for the full-figured woman who loves to show off her confidence. The brand is especially known for its bold #SwimThick swimwear alongside statement dresses and holiday pieces, sized up to…
Dollbe is a niche, independently run label dedicated to Lolita fashion — the ultra-feminine, Japanese-street-style aesthetic — made specifically for Western measurements including tall and plus size wearers. Its founder started the brand because brand-quality Lolita pieces were rarely available beyond standard sizing, and built a line of jumperskirts, blouses, and related items spanning XS…
On 24th by Jordie was founded in 2021 by designer Jordie McFarquhar. The New York-based label was created to fill a gap in the market for fashion-forward plus-size clothing that prioritizes innovative design, quality construction, and trend-conscious styling rather than basic wardrobe staples. The brand specializes in statement pieces including denim trench coats, asymmetrical skirts,…
ASOS launched in 2000 and grew into one of the world’s largest online fashion destinations, carrying its own-label collections alongside thousands of third-party brands. Its dedicated ASOS Curve and Plus Size offering brings trend-led occasion, casual, denim, and activewear to extended sizes up to roughly a 30, with the rapid product cycles and accessible pricing…
Wildfang — German for “tomboy” — was founded in 2012 after its founders grew tired of shopping the men’s section for masculine-cut clothing that never fit. The brand designs bold suiting, blazers, and statement staples in sizes XS–4X and is both woman- and LGBTQ-owned, led by CEO Emma McIlroy. Climate Label Certified and a frequent…