Dannijo

DANNIJO was founded in 2008 by sisters Danielle Snyder and Jodie Snyder Morel. Originally launched as a jewelry brand, DANNIJO grew from a creative project into an internationally recognized accessories label known for statement jewelry, bold color palettes, and distinctive styling. The brand’s roots are closely tied to philanthropy. Danielle’s work in Kenya helped inspire one of the company’s earliest collections, and the sisters used jewelry design as a fundraising vehicle for community initiatives before officially launching the brand. Over the years, DANNIJO expanded beyond statement necklaces and jewelry into accessories, footwear, apparel collaborations, and lifestyle products. The brand is known for mixing vintage inspiration, vibrant colors, and contemporary fashion influences while cultivating a strong community-centered identity. Today, DANNIJO continues to operate as an independent fashion and accessories brand, selling through its own website and select retail partnerships while maintaining its emphasis on creativity, self-expression, and female entrepreneurship.