Curvy Couture

Curvy Couture was founded in 2013 by lingerie industry veteran Dora Lau, who recognized a significant gap in the intimate apparel market for women with fuller busts seeking both style and support. Rather than offering purely functional bras, Lau created a brand that combined technical engineering with fashionable details, helping curvy women access beautiful lingerie without compromising comfort. The brand specializes in full-bust bras, balconette bras, plunge bras, strapless bras, wireless bras, panties, shapewear, and lingerie essentials. Signature collections feature supportive construction, soft fabrics, modern lace, and seamless finishes engineered specifically for curvier bodies. Every style is developed with larger cup sizes in mind instead of simply grading up smaller patterns. Curvy Couture has expanded its reach through partnerships with major retailers including Soma, where the companies collaborated on exclusive collections designed to serve fuller-busted customers seeking elevated intimates. In 2019, the brand was acquired by Ariela & Associates International, further expanding its distribution while maintaining its focus on inclusive fit and body confidence. Today, Curvy Couture continues to champion body positivity through diverse campaigns and thoughtfully engineered lingerie. Its mission centers on making supportive, stylish intimates accessible to women across a broad spectrum of sizes while celebrating “Every Kind of Curvy.”