Azazie

Founded in 2014 in Silicon Valley by entrepreneur Charles Zhong, Azazie set out to modernize the bridal shopping experience by combining technology with made-to-order fashion. Rather than relying on traditional bridal boutiques and limited inventory, the company introduced an online-first model that allows customers to choose from hundreds of styles, customize measurements at no additional cost, and have garments made specifically for them. Azazie offers one of the industry’s largest assortments of bridal and special occasion apparel, including bridal gowns, bridesmaid dresses, junior bridesmaid dresses, mother-of-the-bride and mother-of-the-groom dresses, flower girl dresses, formalwear, shapewear, accessories, and menswear. The company is especially recognized for its At-Home Try-On Program, which allows customers to sample dresses before placing an order. Inclusivity has been central to Azazie’s business model from the beginning. Nearly every dress is available in sizes 0-30, with complimentary custom sizing offered for made-to-order garments. This commitment has made Azazie a favorite among bridal parties with diverse body types and has earned recognition throughout the wedding industry for expanding access to fashionable formalwear. The brand has also collaborated with designers such as Christian Siriano and Pnina Tornai to bring designer-inspired bridal collections to a wider audience. Today, Azazie is one of North America’s leading online bridal retailers, serving customers through its e-commerce platform, showroom experiences, and seasonal pop-up events while continuing to expand its made-to-order offerings and size-inclusive collections.