Always For Me
Always For Me is an online plus size retailer founded in 2000 by Susan Barone, specializing in swimwear, cover-ups, activewear, and full-figure lingerie in sizes 14–26. It sells its own Chic, Sport, and Control labels alongside brands like Miraclesuit and Speedo. The brand is known for figure-flattering, affordable swim styles.
FOLLOW THE BRAND
Brand Attributes
About The Brand
About Always For Me
Launched in 2000 by founder and CEO Susan Barone, Always For Me has become one of the most established online destinations for plus size swimwear, with a catalog spanning swimsuits, cover-ups, activewear, and full-figure lingerie in sizes 14–26. The retailer carries its own exclusive Chic, Sport, and Control labels alongside well-known swim brands, and has been featured in publications including O, The Oprah Magazine, Seventeen, and Glamour. Its focus on fit, affordability, and a broad swim selection has kept it a trusted name for curvy shoppers.
BRAND FIT DETAILS
Sizing & Fit Details
A closer look at the sizing range, fit focus, and specialty details that shape how this brand serves plus size shoppers.
Size range
Footwear & Accessories Sizing
Specialty Fit
SHOP THE Collection
Shop Always For Me
Shop Always For Me Go straight to the source.
