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Say What? Old Navy is Bringing Back Plus Sizes, IN STORE? Oh Yes, Girl!

After over 10 years of being relegated to online only, Old Navy returns to its plus size consumer

Marie Denee by Marie Denee
7 years ago
Reading Time: 3 mins read
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Old navy to carry plus size in store

Photo via Old Navy

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I remember the days of shopping for plus size suiting inside Old Navy, back in my retail management and commission sales days. Old Navy was my go-to for affordable, accessible, and relatable plus size classics. But then, they took away plus sizes and I had to find a new go toโ€ฆ Until today.

Old Navy is to bring back plus size fashion, in store. Yes, you read this right. After an 11-year hiatus of carrying plus size in store (it has been since 2007?), Old Navy will bring back plus size fashion, not just online but in store too! WHOA.

โ€œWeโ€™re really pacing ourselves because we want to do it right this timeโ€ฆ We always knew we wanted to get plus size back into the storesโ€”the product had to be right first. We donโ€™t want to let our customers down.โ€ Loretta Choy

Old Navy has had a rocky relationship with the plus size womanโ€ฆ Could this be one of the steps needed to change it? It definitely could be!

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Old navy to carry plus size in store
Photo Via Glamour/ Old Navy

Get this. Glamour reported that, for the first time, the full plus size range, up through a size 30, will be available in 75 of its physical Old Navy locations. And it will not stop thereโ€ฆ as the brand receives feedback and learns how we like to shop, they will begin national rollout of their plus size departments to all 1,000 stores.

Fair enoughโ€ฆ I am curious about this.

โ€œThe most important thing when youโ€™re building out a plus line and bringing it in stores is addressing all the pain points; we saw an opportunity to improve the plus collection and build a loyal customer in the online space before returning to the physical retail environment.โ€ Loretta Choy, senior vice president and general manager of the adult division at Old Navy

Ooohhhh, these mainstream retailers are feeling the shift, benefit, and opportunity of that plus size coinโ€ฆ From Targetโ€™s increased attention to their plus size floors, Nordstrom integrating plus sizing into its stores and floors, brands have been taking notice, but this news? Is shocking, exciting, but even more telling.

Are brands waking up to this 21 Billion dollar market? Is this a sign of a shift? Of a moment that we can look back on to remember as a turning point?

I would like to think and hope so!

Old Navy To Carry Plus Sizes In Store?!

Girl.

Old navy plus sizes to be carried in store
Photo Via Glamour/ Old Navy

Not only will there be plus sizes in store, but just like every other department inside Old Navy, plus sizes, will have their own section and not as an afterthought. Old Navy wants to give us an uninterrupted shopping experience, stylized, merchandised, and with plus sized mannequins featuring over 175 different styles, in store, in sizes 16 to 30!

โ€œOur goal is for her to have the same amount of fashion that we offer everyone, to participate in the same brand experience that weโ€™re delivering: fashion, fun, family for all.โ€ Loretta Choy

So, what do you do in the meantime if your Old Navy is one that does not have the plus size department yet?

Get this! If you want to try on a plus garment, but itโ€™s not offered at that location, the store can have it shipped there for free! We appreciate this notion as they start their rollout to bring plus sizes to the masses.

Old navy plus sizes to be carried in store
Photo Via Old Navy

Okay. Okay.

Are you going to be shopping OldNavy.com more with this news?

This is curious, exciting, and we proceed with cautious optimism!

Find out if your closest Old Navy will Carry Plus Size In Store here!

How are you feeling about this revelation, news, and information?

Letโ€™s discuss!

Tags: old navy
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Marie Denee

Marie Denee

Marie Denee is a digital marketing strategist, media aficionado, and plus size fashion pioneer. Known as the โ€œwalking wiki of plus-size fashion,โ€ Marie has spent over two decades empowering women to celebrate their curves while reshaping the paradigm of fashion norms. In 2008, she launched The Curvy Fashionista, a leading plus-size digital media platform, in response to systemic issues within plus-size fashion, including poor merchandising, back-of-store placement, and a lack of size-inclusive design expertise. As Editor-in-Chief, Marie and her team curate plus size wardrobe and style options from top fashion brands, deliver inclusive news content, and host community-centered events virtually and in person.

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Comments 32

  1. Hallie says:
    7 years ago

    This is super exciting as someone who loves Old Navy, I am worried that their prices will still be inflated for their plus size line. I have stopped ordering from the plus size line online because itโ€™s always more expensive when their XXL in stores is under the prices of the other straight sizes. Hopefully this will be a great addition and get me back in their stores for good!

    Reply
    • Marie Denee says:
      7 years ago

      Yesssssss. I do believe, or would hope that in this inclusion they learned from the pricing pr fails they have had in the past, they donโ€™t do that againโ€ฆ

      Reply
  2. Candace says:
    7 years ago

    I do wish there werenโ€™t so many large florals and sleeveless things. But thatโ€™s just me.

    Reply
  3. Olivia24 says:
    7 years ago

    **Praise hands** Iโ€™m over the moon that they are bringing it back! We will finally be able to shop for just about every occasion for my whole family in one stop! Usually I can get baby and husbands outfit but I have to order mine and gamble whether it will come on time and fit. Not to mention shopping for jeans will be cake now! I literally can not wait for this!

    Reply
  4. Adreana says:
    7 years ago

    SO WHAT! In fact, whereโ€™s the class action lawsuit against Old Navy and their unequal pricing scale for their plus size clothing?!! More specifically their promotional sales on clothing almost always EXCLUDES the plus size clothing in its entirety. When they do provide discounts itโ€™s often 20% lower than all the other clothes (including maternity!)

    Itโ€™s completely discriminatory. No doubt they will claim more material is needed, thus the prices will be higherโ€ฆ. yeah ok, but that doesnโ€™t explain the lack of sales on plus size clothing. Itโ€™s shameful.

    Reply
  5. Jacqueline Joseph says:
    7 years ago

    Will youโ€™ll will be having 4x-6x in dresses & spandex pants, capris

    Reply
    • Marie Denee says:
      7 years ago

      Hey girl!
      In the post, I had shared that it will be available up through a size 30! Sorry if this was not clear!

      Reply
  6. Kathy says:
    7 years ago

    Itโ€™s so good. Larger women need and want fashionable clothes as well. Thanks.

    Reply
    • Marie Denee says:
      7 years ago

      yessssss

      Reply
  7. Libby says:
    7 years ago

    As long as they do it rightโ€ฆ Please no lower-quality, badly-tailored frumpwear. Thereโ€™s enough of that around already. In order to be successful, theyโ€™ll need fuller arms without armholes that start at the waist, and careful attention the proportion. Some stores size 24 assumes youโ€™re also.6โ€™7โ€ณ

    Reply
    • Marie Denee says:
      7 years ago

      Yes!!!!! Hopefully they have it right. We shall see soon!

      Reply
  8. Stacy says:
    7 years ago

    This is awesome! I was so upset when they took the plus sizes out of the stores. I hope they can do some longer shirts with 3/4 length sleeves!!

    Reply
    • Marie Denee says:
      7 years ago

      You know, I am always asking for full length sleeves. I need the option to roll or push up my sleevesโ€ฆ

      Reply
  9. Audrey Lay says:
    7 years ago

    Iโ€™m so happy that Fashionable clothes for Plus Size ladies are coming out for Full Figured women. Beauty is in the Eye of the Beholder, also to the Women,who feels Beautiful in her Attire. Thank you, for all Women, and Me.

    Reply
    • Marie Denee says:
      7 years ago

      ๐Ÿ™‚

      Reply
  10. Jeanine Griffin says:
    7 years ago

    I stopped shopping at OldNavy because they didnโ€™t offer Plus sizes in the store, therefore when they had in store sales only we lost out. Also sometimes I want to try on the merchandise before purchasing. This may get me to shop there again.

    Reply
    • Marie Denee says:
      7 years ago

      Right? Cautious optimism!

      Reply
  11. Jennifer Galvan says:
    7 years ago

    When?!? Where?!? I need more information stat.

    Reply
    • Marie Denee says:
      7 years ago

      We linked to old navyโ€™s page that shows which items are in store!

      Reply
  12. jessica says:
    7 years ago

    What date will plus sizes be available in Old Navy stores?

    Reply
    • Marie Denee says:
      7 years ago

      From what I can tell, now in select stores!

      Reply
  13. LAURA Oppenheimer says:
    7 years ago

    I agree with the post about the lawsuit. Why should we support a store who for 10 years has all but banned plus size people from entering it! I actually prefer stores fhat do not separate plus size from womens wear. I love being able to shop for the exact same things as everyone else. Since I go up and down in weight from a size 10 to 18 I love being able to buy my style in every size. I will NOT enter an old navy at any size.

    Reply
    • Marie Denee says:
      7 years ago

      Fair enough!
      I am curious to see how they try to right their wrongsโ€ฆ I will be watching.

      Reply
  14. Michele says:
    7 years ago

    Iโ€™ll be approaching with veeeeerrrrry cautious optimism. Iโ€™ve been deleting their emails for years (shouldโ€™ve just unsubscribed) because of the coupons that went out of their way to exclude plus sizes: 50% off for your whole ENTIRE family!! Excluding your fat family though!! Sorry not sorry!! And the clothes were the exact same โ€œfast casualโ€ quality with worse fit but cost three times as much. They certainly have a lot of work ahead of them after burning that bridge and bulldozing the ashes. Hopefully the shirts arenโ€™t just tents with buttons on them anymore.

    Reply
    • Marie Denee says:
      7 years ago

      I am here with youโ€ฆ it has been too long and with folks realizing that the plus market is 21 Billion, I am sure we shall see how this plays out, not only with them but with the industry!

      Reply
  15. Jackie says:
    7 years ago

    Honestly, I donโ€™t see myself going back to a brand that abandoned the plus-size customer. Iโ€™ll get yoga pants, but I donโ€™t see myself really going back.

    Reply
    • Marie Denee says:
      7 years ago

      Totally understandableโ€ฆ

      Reply
  16. AJ says:
    7 years ago

    Iโ€™m glad. Old Navy used to be one of my staple stores but the styles and sizing was all over the place. Iโ€™m on the smaller end of plus so sometimes I can find things that work in straight size. Ordering online for the plus sizes was too hit or miss, they were priced too high and never seemed to go on sale. I recently bought some things in store and online for a vacation, and they seem to be back on the up and up. Hoping they do right by their plus size line with adequate inventory and good placement in store!

    Reply
    • Marie Denee says:
      7 years ago

      I hope so toooooo!!!! Girl can you imagine if they keep this up?

      Reply
  17. MissyAnne Thrope says:
    7 years ago

    I searched and found this article after hearing Old Navyโ€™s latest commercial that declares near the end โ€œYes! We have your sizeโ€ after stopping shopping there in 2006 because I felt extremely unwanted as a customer when they removed the Plus section from their stores originally. While Iโ€™ve recently lost weight and no longer shop in the Plus section, Iโ€™m still wary of ONโ€™s motivations and believe this is only being done because theyโ€™re greedy and realized that they have ticked off a lot of paying customers. If they really want to bring us back, they should try making their Plus clothes more size appropriate and flattering which means less sleeveless designs, less horizontal stripes, and slightly longer length hemlines for a good start. In addition, they should put out advertisements that specifically woo back the Plus customers who they lost when they relegated us to online only so as not to โ€œfat upโ€ their stores. Personally, I would rather give my money to businesses that respect me and never stopped than those who change their tune because their wallet is suffering the consequences of their actions. Fat shaming in the clothing merchandise industry is a real thing and Old Navy is guilty as sin.

    Reply
  18. Leslie says:
    7 years ago

    Old navy will get back a lot of customers with myself and my friends. I spent SO much money at Old Navy. Weekly money. I bought for my whole family. When I walked into my local Old Navy and couldnโ€™t find their plus sized section years ago I walked out crying and refused to shop there. It was degrading to feel like they just tossed me away when I was such a loyal customer. I donโ€™t mind paying more. It cost more to use more fabric. When they just made my section disappear, I felt so defeated. I will spend a lot of money again if they put plus back in the stores.

    Reply
  19. Rose says:
    6 years ago

    They brought back the plus size for women, what about men???

    Reply

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