Finding a plus size swimsuit that blends style, comfort, and support has often felt like a compromiseโuntil now. Enter Melon Bay Swim, a game-changing new brand thatโs shaking up the industry with its intentional approach to curvy swimwear. Designed specifically for mid and plus sizes, Melon Bay is on a mission to deliver luxurious, high-quality swimwear that actually fits, flatters, and empowers.
โMelon Bay Swim was born from the desire for luxurious, freeing, truly thoughtfully designed curvy swimwear,โ shares founder Angelina Moschella. โAs a lifelong plus size girlie, I wasnโt finding what I was looking forโso I went on a mission to create swimwear intentionally different than any plus size options Iโve encountered.โ
Are you already looking for your standout plus size bathing suit? At the heart of the brandโs launch is the Utopia One-Piece, an innovative design crafted to contour and support plus size bodies without sacrificing style.
Swimwear Designed for the Modern Curvy Body
Unlike mass-produced swimsuits that rely on outdated sizing standards, Melon Bay focuses on plus size bodies. The Utopia swimsuit features a functional wrap top with extra-long ties, allowing for customizable styling in the front or back, while adjustable shoulder straps and seamless construction ensure a secure, no-dig fit. Thoughtfully placed hip coverage, a scoop waist, and a subtly cheeky cut strike the perfect balance between support and allure.
โUtopia was inspired by combining the freeing feeling of an unstructured bikini with the support and coverage of a one-piece,โ Angelina explains. โEvery contour, rise, and opening was adjusted for each size to achieve a customizable fit that flatters as many curvy body types as possible.โ
Sustainability Meets Style
Melon Bay Swim isnโt just about fitโitโs about the future. The brand takes sustainability seriously, using regenerated eco-nylon crafted from ocean-recovered debris, turning discarded materials like ghost fishing nets into high-quality swimwear fabric.
โYouโd never guess that our super luxe fabric is made up of 78% recycled fibers,โ Angelina reveals. โThis is a two-for-one benefitโrepurposing discarded plastic while cleaning up our oceans for marine life.โ
Each swimsuit arrives in a reusable waterproof zip pouch made from recyclable TPU, a greener alternative to commonly used PVC plastic.
In a fashion landscape where offshore production is often the norm, Melon Bay Swim is keeping things close to home. The brand proudly partners with a woman-owned manufacturing facility in Los Angeles, ensuring ethical production practices and top-tier craftsmanship.
โEven though producing domestically is more costly than overseas, it ensures that each step of the process is carried out ethically,โ Angelina says. โThe attention to detail that they add to the equation perfectly complements mine, which is saying a lot!โ
A Launch Thatโs Already Making Waves
Since its debut, Melon Bay has been met with glowing reviews from customers who finally feel seen in the world of swimwear. โIโve received praise not only on how great it fits and how flattering it is, but most rewardingly, how amazing people feel wearing it,โ Angelina shares.
And the excitement doesnโt stop here. Melon Bay is already working on a two-piece version of Utopia, featuring a multi-way bottom designed to cater to various curvy body types, as well as a chic cover-up to complete the look.
Shop the Utopia Swimsuit at MelonBaySwim.com
For those eager to dive into this new wave of plus size swimwear, Melon Bayโs Utopia One-Piece is available now in three stunning colors and five figure-loving sizes. Be sure to sign up for the Launch List newsletter for updates on new releases, flash sales, and exclusive treats.
Because when it comes to plus size swimwear, compromise is no longer an optionโthanks to Melon Bay Swim.
