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FILA is Back and Up Through a 5X? With Dia&Co, the FILA Curve Collection It Is Happening!

Marie Denee by Marie Denee
5 years ago
Reading Time: 2 mins read
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FILA is Back and Up Through a 5X? With Dia&Co, the Fila Curve COllection It Is Happening!

Dia&Co/Anastasia Garcia

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Honestly… I have not worn FILA since the 90s and to hear that they are back, takes me wayyyyy back. And I am here for it! Any chance to have more plus size street wear options, then yes…. sign me up. With an exclusive collaboration with Dia&Co, the FILA Curve Collection is giving us a few more options to live and lounge in.

The exclusive 5 piece capsule collection with 3 accessories, is part of the new FILA Curve Collection. And what makes this even more impactful, is that Dia&Co has launched the FILA collection up through a size 5X. Yup, up through a size 30/32!

FILA is Back and Up Through a 5X? With Dia&Co, the Fila Curve COllection It Is Happening!
Dia&Co

“Dia&Co is a pioneer in the size inclusive retail space and we are excited to work together to offer FILA silhouettes in extended sizing,” said Jennifer Estabrook, President at FILA North America.

“We align with Dia&Co in empowering our customers to feel confident in what they wear, while expressing their individuality with products that make them look and feel their best. With the new Curve Collection, we’ve created lifestyle pieces that transition through your day, while delivering on quality, comfort and style.”

FILA is Back and Up Through a 5X? With Dia&Co, the Fila Curve COllection It Is Happening!
Dia&Co

Taking it Back with the Dia&Co FILA Curve Collection

This capsule collection gives a nod to the FILA we remember! To ensure that the fit and style was true to the brand, the FILA design team crafted each item. They paid specific attention to fit, using design elements that consider curves and a plus size fit model.

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FILA is Back and Up Through a 5X? With Dia&Co, the Fila Curve COllection It Is Happening!
Dia&Co

See brands… it can be done, when approached with care and intentional design!

“We believe in style freedom through a life well-lived and are excited to partner with FILA, an iconic brand that enables our customer to express her unique style,” said Nadia Boujarwah, Founder & CEO, Dia&Co.

“The Curve Collection will make our customer feel powerful and emboldened. Whether on the court, on the street or at home, she has the power to be iconic and to be a rule breaker, because it’s all in the way you wear it.”

FILA is Back and Up Through a 5X? With Dia&Co, the Fila Curve COllection It Is Happening!
Dia&Co

We love that this capsule has a ’90s street-style vibe, making it “wearable way beyond the gym.” Especially as most of us are staying safe at home, our lounge wear options have been steadily increasing…

This makes this capsule collection perfectly timed for the start of fall!

FILA is Back and Up Through a 5X? With Dia&Co, the Fila Curve COllection It Is Happening!
Kimber Capriotti

While we only have been given five pieces to play in right now, you have to get into the bags. Especially if accessories are your jam. The FILA logo bags include a fanny pack, crossbody bag, and a backpack, to round out this capsule collection!

You can shop the collection TODAY at Dia.com!

For this campaign, Dia&Co tapped OG plus size fashion photographer Anastasia Garcia and models Noni Cyngor and Wren Parker.

We are here for these type of collaborations. Giving plus size folks more access to fashion, options, and the brands that make us smile or take us back! 

What do you think about this capsule collection? Is this one that you can see yourself in? Again?

Tags: Designer CollaborationsDIA&CoFILAPlus Size Loungewear
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Marie Denee

Marie Denee

Marie Denee is a digital marketing strategist, media aficionado, and plus size fashion pioneer. Known as the “walking wiki of plus-size fashion,” Marie has spent over two decades empowering women to celebrate their curves while reshaping the paradigm of fashion norms. In 2008, she launched The Curvy Fashionista, a leading plus-size digital media platform, in response to systemic issues within plus-size fashion, including poor merchandising, back-of-store placement, and a lack of size-inclusive design expertise. As Editor-in-Chief, Marie and her team curate plus size wardrobe and style options from top fashion brands, deliver inclusive news content, and host community-centered events virtually and in person.

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