Brand offers a wide, inclusive size range from straight through plus, with consistent style across all sizes.
Founded in Seattle in 1901, Nordstrom is one of America’s leading department stores, known for customer service and a wide, curated assortment. In recent years it has invested heavily in size inclusivity, extending plus and extended sizing across national brands, designer collaborations, and its own labels such as BP and Leith, and was an early…
Target, founded in 1962 and headquartered in Minneapolis, is one of America’s largest mass retailers and a reliable, budget-friendly source for plus size fashion. Its own brands, including the plus-focused Ava & Viv and the size-inclusive Universal Thread and Wild Fable, carry extended sizing up to around a 4X, and Target has made inclusivity a…
Diarra Blu is the fashion line of designer Diarra Bousso, who fuses her love of fashion and mathematics by deriving the brand’s intricate signature patterns from mathematical equations. The size-inclusive label serves women from 0 to 3X and goes a step further by custom-fitting pieces to each customer’s height, addressing fit gaps that off-the-rack plus…
Dollbe is a niche, independently run label dedicated to Lolita fashion — the ultra-feminine, Japanese-street-style aesthetic — made specifically for Western measurements including tall and plus size wearers. Its founder started the brand because brand-quality Lolita pieces were rarely available beyond standard sizing, and built a line of jumperskirts, blouses, and related items spanning XS…
Anifa Mvuemba launched Hanifa in 2011, building a self-taught, independent label committed to celebrating women of all shapes through vibrant color and strong, sculptural tailoring. The brand became a size-inclusive standout (sizes 0–20) and drew global attention in May 2020 with its “Pink Label Congo” collection, presented on invisible 3D avatars in a pioneering virtual…
Launched in July 2017 by plus size influencers Gabi Gregg (GabiFresh) and Nicolette Mason, Premme set out to make bold, unapologetic, runway-inspired fashion for sizes 12 to 30, rejecting the watered-down options long offered to curvy shoppers. With crop tops, jewel tones, and statement pieces cast on genuinely plus models, the West Hollywood brand sold…
Wildfang — German for “tomboy” — was founded in 2012 after its founders grew tired of shopping the men’s section for masculine-cut clothing that never fit. The brand designs bold suiting, blazers, and statement staples in sizes XS–4X and is both woman- and LGBTQ-owned, led by CEO Emma McIlroy. Climate Label Certified and a frequent…
ASOS launched in 2000 and grew into one of the world’s largest online fashion destinations, carrying its own-label collections alongside thousands of third-party brands. Its dedicated ASOS Curve and Plus Size offering brings trend-led occasion, casual, denim, and activewear to extended sizes up to roughly a 30, with the rapid product cycles and accessible pricing…
Universal Standard was founded in 2015 with a radical commitment to democratizing fashion. Its FitLiberty technology allows customers to exchange pieces if their size changes at no cost. The brand focuses on quality basics and elevated essentials that span the full size spectrum with the same silhouettes available to every customer. It has become a…
Tennille McMillan founded Nakimuli in late 2009 in Brooklyn, taking the brand’s name from the Ugandan word for ‘flower.’ Known as ‘America’s Funky Sweetheart,’ the label fuses African-inspired prints, bold color, and avant-garde, funky-feminine silhouettes, worn by artists like Jill Scott, Jazmine Sullivan, and Danielle Brooks. Size-inclusive from S to 3X and ethically made in…
Rebdolls was founded with the mission of delivering current trends to customers across the full size spectrum. The brand carries sizes 0 to 32 and is especially recognized for its occasion dresses bodycon styles and going-out looks. As a minority-owned business Rebdolls has built strong community credibility in the plus size fashion space and is…
Hilary MacMillan founded her eponymous Toronto label in 2013 after training as a technical womenswear designer, building a brand around two core commitments: cruelty-free, vegan materials and inclusive sizing. Known for bold colors, structured shoulders, and signature outerwear like trench and varsity jackets, the woman-owned label consistently offers sizes XS to 4X and has pushed…