Launched in 2000 by founder and CEO Susan Barone, Always For Me has become one of the most established online destinations for plus size swimwear, with a catalog spanning swimsuits, cover-ups, activewear, and full-figure lingerie in sizes 14–26. The retailer carries its own exclusive Chic, Sport, and Control labels alongside well-known swim brands, and has…
Arula launched as the plus and mid-size sister brand to Altar’d State, designing pieces specifically for curvy proportions (sizes 10–24) rather than resizing straight-size garments. Rebranded from A Beautiful Soul in 2021, it built a loyal following for its boho-chic dresses, coordinating sets, novelty accessories, and wide-fit cowgirl boots, offering a polished in-store experience across…
Founded in 2013 in Melbourne, Australia, 17 Sundays was created by sisters Amy Loewenberg and Melanie Flintoff, who were frustrated by the lack of fashionable clothing available for plus-size women. Their vision was to design clothing that reflected modern street style rather than traditional plus-size fashion, giving curvy women access to the same effortless, trend-conscious…