TCF FASHION INDEX / BRAND PROFILE
Arula
- Size Range Up to 24
- Price Tier Accessible
- Category Dresses
- Status Closed
Arula
At a Glance
Launch Year
2021
Region
United States
Why You'll Want to Know Them
Arula is a US boutique brand built specifically for mid-size and plus bodies in sizes 10–24, the sister label to country-boho chain Altar'd State. Formerly known as A Beautiful Soul, it rebranded as Arula in 2021 and became a go-to for trendy boho dresses, coordinating sets, and wide-fit boots. The brand operated both online and through physical boutiques before closing in 2025.
SIZING + FIT INTELLIGENCE
Sizing & Fit Details
SIZE RANGE
Up to 24
KEY ATTRIBUTES
Body Positive
Extending Sizing
About Arula
Arula launched as the plus and mid-size sister brand to Altar'd State, designing pieces specifically for curvy proportions (sizes 10–24) rather than resizing straight-size garments. Rebranded from A Beautiful Soul in 2021, it built a loyal following for its boho-chic dresses, coordinating sets, novelty accessories, and wide-fit cowgirl boots, offering a polished in-store experience across its US boutique locations. Arula ceased operations in 2025, but remains notable as one of the few inclusive boutiques to bring a fully boho, body-positive aesthetic to brick-and-mortar retail.
SHOP THE COLLECTION
Shop Arula
Go straight to the source for Arula's full collection.
