In the world of plus size fashion, we get used to fighting for scraps. For representation. For fit. For quality. So when a brand like Pari Passu came alongโbold, intentional, exquisitely tailoredโit felt like a love letter written to us. Now, as they announce their closing, we find ourselves penning one back.
Pari Passu, which means โequal footingโ in Latin, was never just a brandโit was a statement. A rebellion against the industryโs longstanding neglect of plus size bodies in the luxury space. With a unique sizing system based on body shape (not just size), precision tailoring, and minimalist elegance that rivaled any straight-size luxury line, Pari Passu wasnโt here to play small. They were here to prove that plus size shoppers deserved exactly what straight-size consumers had always had access to: investment-worthy, beautifully made garments designed with intention.
And they did.
For those of us who reveled in the crisp perfection of a Pari Passu blazer or felt seen by their thoughtfully engineered fit, this closing feels personal. As shared in their farewell Instagram post, the brand poured five years into building something rare and resonant. โWe created something we loved. Something we are proud of. And we know many of you loved it too,โ the post reads. And we did. Oh, we did.
Because this wasnโt just about clothing. It was about possibility. About walking into a room and feeling powerful, poised, and fully considered. Pari Passu served those of us who often had to settle with something we could finally celebrate.
In a time when inclusive fashion is still treated like a trend or a footnote, Pari Passu dared to make luxury accessible to plus size women without compromise. Their closure is a gut punchโnot just for those who loved the brand, but for what it symbolizes in the larger fashion ecosystem. That something so needed, so carefully crafted, can still be seen as unsustainable in a space that rarely gives plus size excellence the funding, support, or visibility it deserves.
This isnโt just a goodbyeโitโs a call to action.
If brands like Pari Passu canโt thrive in a system built to resist them, we have to ask: what needs to change? What can retailers, investors, media, and the broader fashion industry do differently to support the brands doing the real work? The ones not just grading up but designing for us, with us in mind?
Pari Passuโs legacy is not erased by this closure. Itโs embedded in every fashion editor who pulled their pieces for a shoot, in every executive who wore their power suit to a pitch meeting, in every customer who finally felt like luxury included them. Itโs in the blueprint they laid down for whatโs possible when design meets dignity.
You can shop Pari Passu TODAY with a deep discount of 80% off ALL items at shopparipassu.com
To Shanna Goldstone and the Pari Passu team: thank you. For believing in us. For building with care. For giving us a seat at the luxury table and making it feel like ours.
You changed the game. And youโll be deeply missed.
