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Proof That Good Taste Doesnโ€™t Require a Trust Fund: 7 Drugstore Makeup Brands to Know

Marie Denee by Marie Denee
2 minutes ago
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Proof That Good Taste Doesnโ€™t Require a Trust Fund: 7 Drugstore Makeup Brands to Know
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The best drugstore makeup brands donโ€™t always come with a high price tagโ€”and some of our favorite finds have been right in the aisles of our local drugstore. While we love discovering new beauty gems from indie brands and specialty boutiques, thereโ€™s something undeniably reliable (and thrilling) about drugstore makeup brands. Whether youโ€™re in the middle of a makeup rut or itโ€™s 11 p.m. and you suddenly need a fresh concealer or mascara, these beauty staples are always just a quick trip away. Letโ€™s be honest: we all have at least one drugstore makeup brand that has never let us downโ€”and probably lives permanently in our makeup bag!

Weโ€™ve all been thereโ€”heading out for the night only to realize we forgot to toss a lipstick in our purse, or arriving at our destination after a long trip only to discover our makeup bag didnโ€™t make it into the suitcase. In moments like these, a quick trip to the nearest drugstore comes in clutch. Thatโ€™s why weโ€™re spotlighting seven of the best drugstore makeup brands โ€”affordable, accessible, and surprisingly high-quality. Trust us, these brands prove that a flawless beat doesnโ€™t have to break the bank.

best drugstore makeup
Milani Cosmetics โ€“ โ€œFruit Fetish Lip Oil Setโ€

All this makeup talk has us ready to cruise down the makeup aisle! How about you? Are you ready to restock your makeup bag for spring?

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NYX PMU Makeup Face PRIMER THE FACE GLUE PRIMER FGP01 0800897266004 PackshotWithTexture
Photo Credit: www.nyxcosmetics.com

NYX - Face Glue Gripping Primer

NYX has been in the beauty game for a few years and they have quickly become a cult-favorite among makeup mavens. From bright and colorful lipsticks, to contour palettes, the range of NYX Cosmetics products is constantly growing. The best part is that the products are pretty good for the price point and are easy to pick up on a quick run to your local CVS or Target store.

3 BakedBlush PDP Stylized2rosed oro grande
Photo Credit: www.milanicosmetics.com

Milani Cosmetics - Baked Blush

We can always count on Milani to give us color, and lots of it too!

Their products are super pigmented and the brand isn't afraid to take risks when it comes to bold shades, especially when it comes to lip colors.

Let's just say that their matte lipstick is a total game changer and total must-have in your summer makeup bag.

Our Product Pick: Baked Blush

CG SP25 LashBlast SuperCloudMascara Pack Front Closed CMYK
Photo Credit: www.covergirl.com

CoverGirl - Lash Blast Supercloud Mascara

CoverGirl has long been one of the best makeup brands at the drugstoreโ€”and for good reason. With an inclusive shade range, budget-friendly pricing, and a consistent rollout of innovative, on-trend products, CoverGirl delivers reliable beauty staples for makeup lovers of all skin tones.

Here at TCF, we appreciate brands that champion accessibility, not just in price, but in representation. CoverGirl proves that drugstore beauty can be affordable and fabulous, from foundations that suit a wide array of undertones to mascaras that rival prestige formulas.

Our Product Pick: Lash Blast Supercloud Mascara

DPM Dec20
Photo Credit: blackopalbeauty.com

Black Opal - TRUE COLOR Skin Perfecting Stick Foundation SPF 15

Founded byย  "The Muse, The Doctor, and The Chemist," Black Opal is designed to provide high-performance products to women of color.ย  One of the things that we love most about Black Opal is their
"Find Your Shade" section on their website.

It makes it easy to find the right color for your skin tone in just a few simple clicks. Say goodbye to ashy foundations FOREVER! Want to learn more about Black Opal?

Check out what Alissa of Stylish Curves
has to say!

Our Product Pick: TRUE COLORยฎ Skin Perfecting Stick Foundation SPF 15

071249408803 t1
Photo Credit: www.lorealparisusa.com

L'Orรฉal Paris - Face Makeup Radiant Serum Foundation with SPF 50

This one is classic but great. Since L'Orรฉal is a mega beauty brand, it is always available at practically any drug store. For that reason, it has a wide selection of products, but the ones that we are really diggin' are the eye products.

L'Orรฉal is affordable and easy to find, from shadows to liners and mascaras. Double win!

Our Product Pick: Face Makeup Radiant Serum Foundation with SPF 50

maybelline tattoo studio ink pen 880 jet black 041554080810 o
Photo Credit: www.maybelline.com

Maybelline - Tattoo Studio๏ฟฝ Ink Pen Eyeliner, 24HR of Wear

Maybelline is a powerhouse in the world of drugstore beauty and easily earns its spot as one of the best makeup brands for makeup lovers on a budget. Known for its trend-forward approach and consistent product innovation, Maybelline makes it easy to create everything from everyday natural looks to full glam moments without breaking the bank.

Our Product Pick: Tattoo Studioยฎ Ink Pen Eyeliner Makeup, Up To 24 Hours Of Wear

309970215842 1
Photo Credit: www.revlon.com

Revlon - ColorStay Limitless Matte Liquid Lipstick

Revlon has remained a staple in the drugstore beauty aisle for decades, and it continues to earn its place among the best makeup brands thanks to its timeless appeal and quality formulations. Known for its classic lipsticks, long-wear foundations, and bold color stories, Revlon offers products that blend everyday wearability with a touch of old-Hollywood glamour.

Our Product Pick: ColorStay Limitless Matteโ„ข Liquid Lipstick

Whether youโ€™re a beauty newbie testing the waters or a seasoned makeup maven who knows the power of a $7 mascara, these drugstore darlings have got you coveredโ€”literally. Theyโ€™re the unsung heroes of our everyday routines, the emergency fixes in our glove compartments, and the last-minute lifesavers before a big night out. And letโ€™s not forget the thrill of finding a new favorite while casually grabbing toothpaste. Itโ€™s giving budget beauty magic, and weโ€™re totally here for it.

At the end of the day, looking good shouldnโ€™t feel like a luxuryโ€”and thanks to these best drugstore makeup brands, it doesnโ€™t have to. Great makeup is for everyone, and these picks deliver bold pigments, skin-loving formulas, and iconic staples that rival their high-end counterparts. So go ahead and stock up, because your next go-to lipstick or ride-or-die foundation might just be sitting on the shelf between the cotton rounds and the shampoo aisle. Happy hauling!

Are you a makeup fiend like we are? I know that we cannot be alone here!

Where do you buy your makeup? CVS, Walgreens, Target? What are the best drugstore makeup brands in your opinion? Let us know in the comments!

Tags: Beauty Beatblack opal cosmeticsbudget shoppingIman CosmeticsLorealmilani cosmeticsNYX Cosmetics
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Marie Denee

Marie Denee

Marie Denee is a digital marketing strategist, media aficionado, and plus size fashion pioneer. Known as the โ€œwalking wiki of plus-size fashion,โ€ Marie has spent over two decades empowering women to celebrate their curves while reshaping the paradigm of fashion norms. In 2008, she launched The Curvy Fashionista, a leading plus-size digital media platform, in response to systemic issues within plus-size fashion, including poor merchandising, back-of-store placement, and a lack of size-inclusive design expertise. As Editor-in-Chief, Marie and her team curate plus size wardrobe and style options from top fashion brands, deliver inclusive news content, and host community-centered events virtually and in person.

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Comments 2

  1. MODENOVA says:
    9 years ago

    Great article! Thanks for sharing. Continue the good work!
    Best, MODENOVA

    Reply
    • Marie Denee says:
      9 years ago

      <3 <3 Thank you!

      Reply

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