Modern, trend-forward pricing in the $80–$150 range. Quality fabrics and on-trend silhouettes.
TomboyX was founded in 2013 by spouses Fran Dunaway and Naomi Gonzalez after struggling to find clothing that reflected their style and identity. What began as a search for the perfect button-down shirt evolved into one of the most recognized gender-inclusive underwear brands in the fashion industry. Today, TomboyX specializes in underwear, bras, loungewear, swimwear, and apparel designed for people…
Tuesday of California is a contemporary womenswear brand inspired by the laid-back lifestyle and effortless style associated with California. The brand focuses on creating elevated wardrobe staples that balance comfort, versatility, and modern design, making them suitable for everyday wear. Its collections feature easy-to-style separates, dresses, knitwear, and casual essentials designed to transition seamlessly from work…
Smart Glamour was built around a made-to-order model that removes the size ceiling entirely. Every piece is made to the customer’s measurements meaning there is no maximum size and no compromise on fit. The brand’s commitment to representing diverse bodies in all its marketing and its refusal to operate within standard sizing conventions make it…
Summersalt was founded in 2017 by Lori Coulter and Reshma Chattaram Chamberlin with the goal of reimagining swimwear through better fit, thoughtful design, and sustainability. Using more than 1.5 million body measurements from over 10,000 women, the brand developed its signature fit process to create swimwear designed around real bodies rather than traditional fit models. Originally launched as a swimwear brand,…
Superfit Hero was founded in 2015 by Micki Krimmel with the mission of creating performance activewear that truly fits plus-size bodies. After listening to customer feedback, the company made a groundbreaking decision in 2020 to discontinue straight sizes and focus entirely on serving plus-size customers, expanding its range to sizes L–7X (US 12–42). Unlike many activewear brands that simply…
SKIMS was founded in 2019 by Kim Kardashian, along with co-founders Jens Grede and Emma Grede. The brand launched with the goal of reinventing shapewear by offering solutions that prioritize comfort, fit, and inclusivity across a broad spectrum of skin tones and body sizes. Initially recognized for its sculpting shapewear, SKIMS quickly expanded into underwear, bras, loungewear, sleepwear, swimwear, and apparel. The…
Outdoor Voices was built around the idea that exercise should be fun and accessible rather than competitive. Its activewear carries sizes XS to 3XL with a playful color palette and relaxed aesthetic that leans more toward lifestyle than hard performance. The brand has faced some operational challenges in recent years but its customer base remains…
Outerknown was built around sustainable production and surf culture carrying extended sizes to a 2XL across its core collection. The brand uses organic and recycled materials and maintains transparency across its supply chain. For plus size shoppers seeking sustainable outdoor and coastal-inspired apparel with a credible ethical foundation Outerknown is a go-to recommendation.
Reformation was founded in 2009 with a commitment to sustainable production and has since become one of the most recognizable names in responsible fashion. Its plus size range extends to a 3X and carries the brand’s signature California-cool aesthetic including wrap dresses slip styles and easy separates. The brand publishes detailed environmental impact data and…
Matte Collection was created to fill the gap in quality basics for plus size and mid-size women. The brand carries sizes 8 to 3X and focuses on timeless silhouettes in quality fabrics that anchor a functional wardrobe. Its simple design ethos and inclusive size range make it a consistent recommendation for plus size women building…
Founded by Kristin Bear, Kilo Brava is a lingerie brand celebrated for bold prints and extended sizing that embraces curves and individuality.
Knix was founded in 2013 and has become a leading name in functional intimate apparel. The brand’s leakproof underwear and supportive bras are designed with real bodies in mind carrying bras up to a 42J and underwear and activewear to 3XL. Its body-positive marketing and commitment to size inclusivity have made it a trusted brand…