Villa Fresca

Villa Fresca was founded in 2024 by Los Angeles-based creative director, entrepreneur, and plus-size fashion pioneer Gabi Gregg, widely known as Gabi Fresh. After helping transform the plus-size swimwear industry through previous collaborations and groundbreaking swim collections, Gregg launched Villa Fresca as her own independent luxury resortwear label. The brand focuses on statement swimwear and vacation dressing, offering bikinis, one-piece swimsuits, cover-ups, resort separates, and destination-ready apparel. Villa Fresca combines fashion-forward silhouettes, bold prints, hardware details, and trend-driven design with an intentionally inclusive size range. Villa Fresca was created around the intersection of luxury travel and intentional design. The company describes itself as a design-led brand dedicated to helping women feel confident while embracing leisure, relaxation, and self-care. Its collections are sold through its direct-to-consumer website and retail partners including Anthropologie, Nordstrom, and Revolve. The brand has quickly become recognized within the size-inclusive fashion space for offering the same fashion-forward swim and resort styles across both straight and plus sizes, continuing Gabi Gregg’s longstanding advocacy for visibility and representation in fashion.